ABOUT THE EDUMARKETING MASTERMINDS.
Edumarketing is a full-service, women-owned educational marketing consultant agency, which excels at mind-blowing concepts, content, digital technology and laser focused education-based marketing that delivers results.
We started out as a training company in the 90's. For the past 15 years, our founder, Best-Selling author and education specialist, Ginger Bell, has been creating and delivering educational marketing programs for the mortgage industry. She started out writing continuing education programs around the many loan programs the mortgage industry offered, like FHA, VA, 203k and USDA. When the mortgage melt-down happened in 2008, Ginger began writing education programs around the hundreds of regulatory changes that were taking place in the mortgage industry.
Through all of it, we developed a process. That process became a system to be able to quickly identify needs, trends and questions in order to develop education marketing around that need.
We've perfect it so much, that we only work by referral. Pretty cool!
We work with mid-size to Fortune 500 companies, always focusing on creating an educational marketing plan that provides answers to customer questions while positioning the company and their sales staff as experts.
We learned that the content we were creating for our enterprise clients was also needed by smaller and mid-size companies. By refocusing our energy, we built a new model to generate and deliver content that can be used by professionals to produce videos, deliver lunch and learns and stand out in their field of expertise.
We work with industry experts to create content in the form of video scripts, snackable videos, Power Point presentations, handouts and blog articles. The content is shared with out members through a monthly subscription so they always have new and current content to share with their prospects, customers and partners. It's the content professionals have always wanted, but never had the time to create. Our content frees professional's time so they can do their job, but also to educate and market themselves as the experts they are.
THE EDUMARKETING REVOLUTION
If you want to start a revolution, you have to arm the masses and that is our goal. To provide content, training, help, support and resources to those who want to educate!
We started an Edumarketing Revolution! We want to change how companies market from "selling" to "educating". Our goal is to put education before selling. This revolution allows consumers to learn and not be sold. After all, this is truly what consumers want and is the most impactful means of developing a branding and marketing plan.
UNITED, WE EDUMARKET
We've learned from our founder, Ginger Bell, that together we can impact change by working together and building from our strengths.
WHY CHOOSE US?
YOUR CUSTOMERS ARE BUYING DIFFERENTLY
Regardless of what industry you are in, your customers are wanting information. They have questions that you can answer. They are searching on google and YouTube for information and you can get in front of them by creating educational videos and content that answers their questions and positions you as the expert. Today’s customers want to be informed and educated, not sold. Successful companies are providing information that makes it easy for customers to choose who to do business with. By working with Edumarketing you are able to have a complete plan to develop and deliver content that drives sales through informational education. It’s the new marketing that drives results!
CONSUMERS PREFER VIDEO
According to a study by Coresight Research, 72% of consumers prefer video for receiving brand marketing information. Video is convenient and effective because consumers are browsing for videos to watch. Video is an easy-to-digest format. It is versatile and engaging that positions brands in a personal situation. We no longer sell face-to-face. Video gives that human interaction that begins the relationship. By utilizing video, you are able to build a connection online while consumers are researching and learning about you, your products, services and company. When they make the decision to select a company to work with, they already feel connected with you through video. You cannot get that connection by mere text.
VIDEOS BUILD BETTER SEO
According to Cisco, over 80% of all traffic will consist of video by 2021. Search engines love video, because they see them as high-quality content, so using video on your website and YouTube can work wonders for your SEO. It’s a strategy to create well-produced video and include the right keywords, meta descriptions and strong titles to get your videos in front of consumers who are searching. Videos allow you to share all types of messages. You can have short explainer videos that educate consumers on the ins and outs of your product or service. You can tell stories about customers who have had great experiences working with you that catches people’s attention and holds their attention while being entertained. You can have animated video that stands out from the crowd without being in your face salesy. Video is a must for any marketing plan and we help you easily create videos that stand out!
YOU CAN'T DO IT ALL!
By outsourcing your media production, you are able to get the most out of your content. Instead of spending hours trying to figure out how to produce your content, we make it simple for you to create a plan, execute the plan and have the plan managed so that you can get back to what you do best. Let us be your media production department! We’ve been doing it for years and we love it! We are excited to find out about what you do and how we can help you create an educational marketing strategy that informs, educates and entertains your prospects, partners and customers. Give us a try!
PEOPLE ARE BUZZING
Branch Manager| Forward Mortgage Group
"Ginger and her team have made it really easy for me to get started making videos by providing ideas, instruction, encouragement and also editing and posting them for me. It’s something I’ve wanted to do for a long time but was overwhelmed by the time and effort and now they take care of all of that for me! I’d recommend them to anyone who’s looking to get started with video."
Branch Manager | Lakeway Lending Group
“Bottomline, do yourself a favor and use Ginger and the Edumarketing team. I was challenged, nervous, and concerned about doing videos. Ginger's formulas, coaching, inspiration, and getting with me and helping me record videos quickly and easily has made all the difference in the world. Hey then do everything from there. She will make you so good, you ought to be in Hollywood. “
Mortgage Lender | Caliber Home Loans
"You need to have an online presence but don't have the time or don't know how to start your channel or probably you are concerned because of the lack of content ideas for what to say in front of a camera... Right? Problem solved. Ginger is the "who" you need to make it happen.
Edumarketing does all the work. I just sit in front of the camera to read all the scripts and content they have created already for me. It’s like having a casual conversation with a client, but now this conversation is in multiple social media channels being exposed to the world online, getting likes and shares from people that find the information valuable.
Edumarketing is powerful and the community around this group is fantastic. You may regret it if you don't take the leap now. I highly recommend it. See you at the top!"
Tony Perri, Jr.
Branch Manager | HomeTown Lenders
"When I first started with Ginger, I was terrified of being on camera. Seeing microphones, learning about TRS and TRRS and white balance on video frustrated me to the point that I was ready to abandon ship before I even had a chance to sweat about content. My first month was horrible, I fell flat on my face. Ginger and Erin provided incredible feedback and after making a few tweaks to our content, delivery and how my loan partner and I executed our shoots we were able to reduce 3 hours of frustration and foot dragging into a clean 35-minute block of time. The Edumarketing team takes a Zoom Recorded video chat and makes it look like a professionally produced 15 minute sports TV talk show. We never have to worry about content either, the video content planner is a LIFESAVER. I receive tons of compliments on the production quality and that ugly 3 hour slot on Wednesdays is now my favorite 35 minute time block every week!”
SVP Marketing | Open Mortgage
“Ginger Bell exceeded our expectations and delivered an incredible workshop on the power of video and educational marketing content. Our loan officers were engaged for both sessions and returned home with tangible action items to implement in their businesses, and a renewed passion to get in front of the camera. Ginger answered every question, took time for 1-on-1 follow-ups after the presentation, and is now working with several of our LOs in an ongoing manner. 10/10 recommend her as a speaker, coach, and partner.”
Meet the creative geniuses that make up the Edumarketing team.
Ginger Bell, Founder and CEO
Ginger Bell is a 3-time Best-Selling Author, Emmy Award Winning Producer, Speaker and Training Specialist with Edumarketing.com, a full-service training, marketing and video production agency focused on utilizing the power of education, new technologies, media, and personality-driven marketing to position individuals and companies as experts in their field.
Ginger helps companies and entrepreneurs create educational marketing campaigns and strategies to increase their customer base and grow their business. Her clients hire her to develop training and marketing programs, design online education programs and create video marketing and branding strategies.
Her client list includes Arch MI, Total Expert, Finance of America, First American Title, FirstFunding, Re/Max, Motto Mortgage, Tovuti, Windermere and countless entrepreneurs and small-business owners across the US.
A sought-after speaker and published author to audiences nationwide, Ginger has been named as one of Mortgage Banking’s Most Powerful Women, 50 Most Connected Professionals and Elite Women of Lending. Ginger has also been awarded the “Professional Woman of the Year” award by the National Association of Professional Women for her commitment to training and education.
Erin Murphy, Video Marketing Consultant
With three plus years of experience in videography, photography, content creation and design, Erin Murphy is a San Diego native who runs our marketing team. She earned her B.A. in journalism from the University of Oregon’s School of Journalism and Communication where she fell in love with using her creativity to solve branding problems. As our marketing specialist, Erin is outgoing, spunky and passionate about helping others. She focuses on all things creative, whether it be producing videos, creating graphics, designing websites, handouts, social media posts, etc. or managing social media, she does it all! When she isn’t creating, you can find her plant shopping, hiking, drawing or dancing with her dogs.
Danielle Brown, Marketing Specialist
As someone who is always looking to learn new things and have new experiences, Danielle Brown joined our team eager to learn. Creativity has been a constant through her life, and she’s been able to utilize that to help with our more creative business aspects. Outside of work, Danielle has been known to play video games for far too long, cook up delicious recipes with only a 50% fail rate, and ambitiously stare at the ukulele she purchased a year ago which she has only picked up twice.
Content creation. Social media Management. Video Production. Consulting and coaching. We offer a wide range of services. Whatever you need, we can do.
By creating unique content, we have had the pleasure of working with some of the largest companies in the nation. Check out how we used our creative minds to strengthen their brands.
What Makes Edumarketing Effective?
We developed a process to identify what your customers want to know about you, your products, services and what’s important to them. From there, we came up with a system to create a long-term plan that allows you to develop topics, headlines and content that educate rather than market.
That's why we call it EDUMARKETING.