Edumarketer Tip #120: Video Ideas!!!!

Uncategorized Jun 30, 2021

Video can be used to educate, inform and entertain and you may be wondering what you can shoot a video about.  Coming up with video topics does not have to be complicated.  Let’s look at some examples of what you can create a video or even a video series about:

  1. Product and/or service demonstration are great for video, especially if you are a product-based company.
  2. Ask customers to provide video testimonials. It’s a great way to mix things up.
  3. Walk-through your company and record it. This is great for real estate and mortgage companies. Or introduce your team. Show your borrowers who they are doing business with.
  4. Record a commercial instead of creating an email with a lot of text.
  5. Create an educational video series. Keep the videos short, create a proper call-to-action, and release them through an email campaign with supporting text.
  6. Record a personal thank you. Get your team involved and have them record a thank you message to share in your welcome emails. It...
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Edumarketer Tip #119: Leverage Video in Your Email Marketing

Uncategorized Jun 23, 2021

The right technology and marketing tools make creating new content and seeing what works a breeze. Make sure you have tools that let you leverage videos in your email marketing campaigns, drip plans, and bulk emails.   

Here’s some tips to help you leverage video in your email marketing:

  1. Make sure recipients can find the video. A video can get lost in an email so make sure it’s the main focus.
  2. Make a quality video. Yes, you can use your smartphone to create a video, however you might be hurting your brand if you create a poor-quality video.
  3. Make sure you have a clear call to action. Your emails should be succinct, doing everything they can do to point the reader towards your call-to-action so that email send can generate clicks and conversions.
  4. Ensure the video play controls are visible. In case your video can’t play in a recipient’s browser, always have a back-up. Having a fallback image ensures there will be more user interaction leading to an...
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Edumarketer Tip #118: Make Team Videos With BombBomb

Uncategorized Jun 17, 2021

Using BombBomb to send out videos is important in your business, but it doesn’t always have to be about you.  We encourage our clients to create quick and easy video messages from other members on your team that are tailored to specific people and groups.   You could have your processor send a quick video to your borrower letting them know the status of their file, or telling them what additional information they need.  Rather than taking the time to type everything out or make a phone call, they could shoot a quick status video that covers everything they need to convey.  Simple to communicate and keeps the borrower and realtor engaged with you and your team.

It takes that personal face-to-face approach even further. After a few videos your team will find that these quick video messages are simpler than drafting and proofing a lengthy email message. Not to mention it’s a more personal experience that your prospects and clients can still digest...

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Edumarketer Tip #117: Tips for Recording BombBomb Videos

Uncategorized Jun 17, 2021

There are so many ways to use BombBomb!  You can send out a series of videos to your borrowers that explains the steps of applying for a mortgage.  You can send a personalized thank you video to a borrower and real estate agent after the loan closes.  Whatever you are using BombBomb for, follow these simple steps to get more out of your BombBomb videos:

  1. Don’t Shoot Vertically – We live in a widescreen world — from laptops to social media sites — so turn your smartphone on its side and start filming.
  2. Leverage Good Lighting — The wrong light can cast shadows on your face. If the lighting in your office isn’t great, try facing a window and use the sun to gather some natural light.
  3. Speak with Energy — People naturally respond more when the person talking is enthusiastic. The emotion is contagious, in a sense.
  4. Minimize the “Ums” — Whenever we pause and think about something we say, “Um….” or...
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Edumarketer Tip #116: Five Reasons You Should Have a YouTube Channel

Uncategorized Jun 17, 2021
  1. Gives Your Audience More Content

One really good reason to have a YouTube channel is to give your audience more content.  Even if you are already posting video onto social media and your website, having a YouTube channel allows you a FREE platform to spread your wealth of knowledge.  When people get a lot of good content that is solving their problems, they stay longer and like to come back and visit more often. 

  1. Establishes Your Brand and Identity

Having video someplace else gets your brand out there in another location which starts to grow the level of awareness and expertise that you have.  You should make sure your YouTube channel mirrors your brand on your website and social channels.  Also, be sure to include your link to your YouTube channel on your signature line. 

  1. Builds a Closer Personal Connection

There is no mistaking the challenges we’ve all had over the past year connecting with others.  The pandemic certainly put up a...

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Edumarketer Tip #115: Teleprompters

Uncategorized May 26, 2021

Trying to memorize a whole script for a video is certainly do-able, but can be challenging. Unless you are an expert memorizer or have photographic memory, memorizing a 5 page script about the loan process is a lot.

By memorizing an entire script, you are putting a great amount of pressure on yourself to say everything word-for-word. Almost like you have to record it in one, perfect take.

Luckily, there are some alternative options to memorization - teleprompters!

Using a teleprompter while recording some videos has been a game changer for me. Not only has it saved me time from memorizing loads of content, but it has also improved the quality of my videos.

You may be thinking, how the heck has it improved the quality of your videos? When recording videos and using a teleprompter, your camera and script are both at eye level, making it seem like you aren’t reading from a script. It makes it seem more natural and that you aren’t reading off of a piece of paper or a word...

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Edumarketer Tip #114: Cameras

Uncategorized May 19, 2021

You always hear people say the reason they haven’t started shooting video is because they don't have the money to spend on fancy equipment. While having the top of the line gear does produce great quality videos, it isn’t necessary for you to go out and drop a load of cash on the top tier equipment.

Using your smartphone is a great way to produce videos, especially if you’re starting out and are still getting the hang of things. However, it isn’t always the best option and finding the right camera for streaming or recording videos can be tough. There are so many options to choose from that it can be hard to actually make a choice!   We’ve are constantly looking at and testing new cameras and equipment and there really is no right or wrong camera.  There are cameras that are best suited for your needs or how you are going to be using them.  We are going to be doing a full month on just cameras in the coming months so stay tuned for...

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Edumarketer Tip #113: Lighting

Uncategorized May 12, 2021

Lights! Camera! Action! This week’s topic is all about lighting. Like audio, lighting is a critical part of creating great videos. It can make or break your video.

Finding the best lighting for your videos can be tricky. Most of the time people struggle with their shot being too bright or too dark. There’s an easy fix for that! With the help of a couple additional lights, you can greatly improve the look of your shot.

No matter if you are shooting outside or inside, having a lighting set up as part of your recording equipment is one of the biggest components of making great videos. You don’t need the most elite lights out there. You can start out with the basics then move up once you get comfortable enough with using them, but you will eventually want to invest in some good quality ones.

After doing video for so many years, I’ve tested quite a few different types of lighting equipment. Here are some of my lighting kit recommendations:

LumeCube Lume Light...

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Edumarketer Tip #112: Microphones

Uncategorized May 12, 2021

 

Throughout the month of May, I will be sharing some information about video recording equipment. I’ll be talking about everything from lighting and microphones to cameras and teleprompters. This week’s topic is about microphones.


Sound is an important element of video production, especially for educational videos. After all, you are sharing valuable information with your audience, so you want to make sure that they can clearly hear what you have to say!

That being said, it’s vital that you use a microphone that produces good quality audio. If you’re shooting on an iPhone, the internal microphone works well, although using an external microphone always makes for clearer audio.

If you’re shooting on a camera and you are not directly holding it out in front of you, it’s best that you use an external mic as well. Without one, you’re more likely to pick up background noise which can be distracting.

Here are some microphone recommendations...

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Edumarketer Tip #111: It’s Not About Perfection

Uncategorized May 12, 2021

Most people today aim to complete a project flawlessly, ultimately leading them to spend way too much time perfecting one thing. These types of people are called perfectionists. Perfectionists are those who refuse to accept any standard below perfection.

Well we have news for you. Perfection doesn’t even exist!

Nothing is truly ever about perfection. In fact, it’s best not to aim for perfection when you are completing any sort of task. Nothing in reality is perfect, so why put the unnecessary pressure on yourself to create perfect content?

Here are some tips for breaking those perfectionist standards:

Let Go of Your Final Vision

Let go of the expectations of what you want the final result of your project to look like. Having an overall end goal is needed so you know what to aim for during your creative process, but don’t get fixated on that goal. Yes we want to make work that reflects our final vision, but in the end, your work is never truly going to be perfect...

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