The 3 Types of Videos Every Business Needs Today
If you're trying to grow your business in 2025, video isn't a "nice to have"—it's a must. Buyers today expect more than just a website and a business card. They want to see your story, hear your voice, and understand the value you bring before they ever reach out.
That’s where strategic video content comes in.
At Edumarketing, we help professionals and business owners create educational marketing content that doesn’t just look good—it works. And time after time, we come back to the same core video strategy: every business needs three foundational video types to move people through the buyer journey.
Let’s break down what they are, why they matter, and where to use them.
1. Branding Videos – Tell Your Story
Your branding video is your digital introduction—your chance to say, “Here’s who we are, what we believe, and why we do what we do.”
It’s not a service pitch. It’s a story. One that connects on a personal level and helps your audience feel something—whether that’s trust, curiosity, or confidence.
A strong branding video sets the tone for your brand personality. It positions you as human, not just a company.
Use it on:
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Your homepage
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Social media bios
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Paid ads
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Email signatures
💡 Tip: Keep it under 2 minutes, and focus on your “why.”
2. Educational Videos – Provide Value Upfront
Once someone knows who you are, the next question is: Can you help me?
That’s where educational videos shine.
These videos answer questions, solve problems, and showcase your expertise. They’re a powerful way to build authority while genuinely serving your audience.
The best part? Educational videos have long-term value. A helpful how-to or industry insight can live on your website or YouTube channel for years, bringing in traffic and building trust around the clock.
Types of educational videos to try:
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How-to tutorials
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Explainers
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Industry trends or updates
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FAQ walkthroughs
💡 Tip: Focus on the problems your audience Googles. Then answer them better than anyone else.
3. Testimonial Videos – Build Trust Through Real Stories
People trust people more than they trust brands. That’s why testimonial videos are your secret weapon when someone’s on the fence.
A good testimonial video features a real client, sharing in their own words how your business helped them. It’s authentic, powerful, and persuasive—without being pushy.
When potential clients see others succeeding with your help, they begin to believe they can, too.
Use testimonial videos on:
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Sales pages
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Landing pages
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Proposal follow-ups
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Social proof sections on your site
💡 Tip: Ask clients to focus on the problem they had, the solution you provided, and the result they saw.
Why These 3 Videos Matter
These three types of videos line up with the three stages of the buyer journey:
| Video Type | Buyer Stage | Goal |
|---|---|---|
| Branding Video | Awareness | Make a strong first impression |
| Educational Video | Consideration | Demonstrate value and expertise |
| Testimonial Video | Decision | Eliminate doubt and build trust |
When you use all three together, you create a clear, confident journey for your audience—from stranger to superfan.
Want Help Creating These Videos?
That’s where we come in.
At Edumarketing, we specialize in helping professionals turn their expertise into high-quality, strategic content. Whether you need to launch your first branding video or build a full video content strategy—we’re here to make it happen.
🎬 Video production
🎙️ Podcast creation
📚 Book publishing
📧 Email marketing
🎨 Brand design
Let’s build something that educates, engages, and empowers your audience.
