If you're trying to grow your business in 2025, video isn't a "nice to have"—it's a must. Buyers today expect more than just a website and a business card. They want to see your story, hear your voice, and understand the value you bring before they ever reach out.

That’s where strategic video content comes in.

At Edumarketing, we help professionals and business owners create educational marketing content that doesn’t just look good—it works. And time after time, we come back to the same core video strategy: every business needs three foundational video types to move people through the buyer journey.

Let’s break down what they are, why they matter, and where to use them.

1. Branding Videos – Tell Your Story

Your branding video is your digital introduction—your chance to say, “Here’s who we are, what we believe, and why we do what we do.”

It’s not a service pitch. It’s a story. One that connects on a personal level and helps your audience feel something—whether that’s trust, curi...

I was speaking at marketing conference last year.  A session I was excited about attending was on what to post on social media.  One of the panelists in the session said that it really didn’t matter what you post on social media as long as you are posting.  He then promptly brought out his phone and began recording a live video saying that he was speaking at a conference on social media.  Really?  I thought.  Sure it’s good to brand yourself as an expert in what you do but it would be better to do a video stating that he was speaking at a conference talking about the top three messages that are easy to create on social media that drives attention.  That message would leave his audience wondering what they were.  They may even post something in the chat asking him to share.  He could later go on and share his three tips on social and link back to speaking at the conference.  Just shooting a video stating you are someone is like telling someone you are going to Starbucks for a latte.  Un...