Nobody wants to be sold to, but nearly all of us are open to learning something helpful.
To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.
What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.
Sure, you love to send out email marketing. We’ve been doing it for centuries! But, if you want to get people to actually look at your emails you should add video.
According to Animoto, adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribers by 26%.
Adding a video thumbnail into your email also boosts engagement. In fact, just adding a video thumbnail over a plain image can increase your click through rate.
Our two favorite email platforms that easily incorporate video are TotalExpert and BombBomb. In fact, BombBomb is so easy to use you can record a video directly from your phone and upload it directly into the platform, so if you want to capture the attention of a real estate agent, why not go stand in front of their listing, record a video and send it to them. It will probably get their attention.
Find ways to incorporate video into your...