Creating content consistently is one of the most powerful ways to build your brand, establish authority, and connect with your audience. But let’s face it—scripting a great video or podcast episode takes time, energy, and creativity.

If you’ve ever found yourself staring at a blank screen wondering what to say next, you’re not alone. Fortunately, there’s a smarter way to tackle content creation—and it starts with AI.

Why AI Is a Game-Changer for Content Creators

Artificial Intelligence tools, like ChatGPT, are revolutionizing the way professionals create content. What used to take hours of brainstorming, outlining, and editing can now be streamlined into minutes. And no—it doesn’t mean your content becomes robotic or impersonal. Quite the opposite.

AI helps you:

• Organize your thoughts

• Generate fresh ideas

• Create clear, compelling structure

• Maintain consistency in tone and messaging

The best part? You stay in control. AI simply helps you get started faster a...

Edumarketing: More Teaching, Less Selling

Click HERE to listen to the podcast

Nobody wants to be sold to, but nearly all of us are open to learning something helpful.

To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.

What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.

Sure, you love to send out email marketing.  We’ve been doing it for centuries!  But, if you want to get people to actually look at your emails you should add video.    

According to Animoto, adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribers by 26%.

Adding a video thumbnail into your email also boosts engagement.  In fact, just adding a video thumbnail over a plain image can increase your click through rate.

Our two favorite email platforms that easily incorporate video are TotalExpert and BombBomb.   In fact, BombBomb is so easy to use you can record a video directly from your phone and upload it directly into the platform, so if you want to capture the attention of a real estate agent, why not go stand in front of their listing, record a video and send it to them.  It will probably get their attention.

Find ways to incorporate video into your email marketing and watch your open rates grow!