Edumarketing: More Teaching, Less Selling

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Nobody wants to be sold to, but nearly all of us are open to learning something helpful.

To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.

What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.

Over the past few weeks I’ve been sharing details about a few of the best video editing softwares out there. Last week I shared information about Final Cut Pro X and this week I am going to share details about iMovie. Video is an incredible way to promote yourself, your expertise and your business. In fact, studies have shown that people are more likely to buy a product after watching a video about it, so now is the time to start learning the basics of video editing! 

iMovie is a desktop video editing software that comes with almost every Apple product they release, making it free to those who own Apple merchandise. Because it is made by Apple, it is only available for those who have Apple products. iMovie is considered the best video editing application for beginners due to its clean and easy to understand interface. If you’re new to video editing, this is the application for you because it allows for easy comprehension of how it works and how to enter the video...

Last week I shared details about Camtasia, an easy-to-use video editing program for beginners. This is a great option out there for those who aren’t as familiar with the ins and outs of video production, but want to give it a try. There are a number of different video editing programs and this week I am going to share details about Final Cut Pro X.

Final Cut Pro X is a desktop application made by Apple. It’s a great video editing software for those who have Macs, because it’s not available to Windows users. This program is mostly used by independent filmmakers and those that produce videos as a hobby. 

It works similarly to Adobe Premiere, but it doesn’t include as complex of features like Premiere does. You start editing by importing images, audio and video from a file on your computer or external hard drive. It’s quick and easy to use for those who are familiar with video editing, but don’t have a ton of experience. 

Compared to...

If you are wanting an easy to use video editing software that doesn’t require you to go to film school, Camtasia by TechSmith may be the software for you. Last week I shared details with you about Adobe Premiere Pro, and this week I am sharing how Camtasia By TechSmith works, along with its best features. 

Camtasia By TechSmith

Camtasia is more than just a video editing software.  In fact, it is basically two software’s in one - a screen recording and a video editing software. 

The video editing software works similar to how Adobe Premiere Pro operates by importing videos, audio and graphics into the library from a file source located on a desktop or hard drive. However; it is much more simple to use. Camtasia’s video editing capabilities is one of the main reasons we recommend it to our clients. Its clean layout and operating system makes the learning process quick and simple. It allows you to edit content you recorded on your...

During the month of September, I shared with you how to successfully set up and conduct Facebook Live events and this month I will be focusing on video editing. 

I’m sure that we are all accustomed to virtual events by now, and the want for videos has skyrocketed in the past few months. Maybe you have a video from a virtual event that you want to split up into shorter videos. You can edit your videos using a video editing software to produce a clean and professional looking video and then use these in the future to send to clients or post on social media. 

When it comes to video editing, there are many different types of software used to produce and edit amazing videos. This week’s focus is on Adobe Premiere Pro.

Adobe Premiere Pro

Adobe Premiere is one of the top video editing softwares out there. It is a desktop app developed by Adobe Systems and is part of the Adobe Creative Cloud. Adobe offers a subscription to Adobe Premiere Pro for $21/month, which will...