Video Editing Software Review: Adobe Premiere Pro

During the month of September, I shared with you how to successfully set up and conduct Facebook Live events and this month I will be focusing on video editing. 

I’m sure that we are all accustomed to virtual events by now, and the want for videos has skyrocketed in the past few months. Maybe you have a video from a virtual event that you want to split up into shorter videos. You can edit your videos using a video editing software to produce a clean and professional looking video and then use these in the future to send to clients or post on social media. 

When it comes to video editing, there are many different types of software used to produce and edit amazing videos. This week’s focus is on Adobe Premiere Pro.

Adobe Premiere Pro

Adobe Premiere is one of the top video editing softwares out there. It is a desktop app developed by Adobe Systems and is part of the Adobe Creative Cloud. Adobe offers a subscription to Adobe Premiere Pro for $21/month, which will give you access to any software updates without having to pay an extra fee every time there is an update. If you plan to use this application alongside other Adobe apps, you can have access to all Adobe applications by subscribing to the full Creative Cloud Suite for $53 per month. It is user-friendly to anyone of any level of video production and you can cancel at any time.

It is one of the leading video editing apps among top journalists, videographers, filmmakers, tv broadcasters and more because it produces broadcast quality, high definition videos.

How Does It Work?

Premiere works by importing videos, audio and graphics into the library from a source such as a desktop file or a hard drive. It allows you to edit the video in a number of ways. You can make cuts on the video footage and move that cut piece anywhere you want on the timeline. You can make cuts and either shorten or lengthen the footage. When doing this, it will slow down or speed up the footage. This is a cool feature because it gives you the option to add a slow motion or fast forward effect to your videos.

To get started, you begin by importing media into the program’s library. From there you drag and drop the media that you want to edit down into the timeline. Then you can get started and begin your editing. It’s simple once you get the hang of it. Don’t worry if it looks overwhelming at first, that is how most video editing programs will be if you are new to the video editing game.

Features

• Compatible with all files types - can use different file formats in one project without the risk of losing resolution or frames.
• Workflow organization - separates photo video and audio into different track lines on the timeline for a smooth editing process.
• Can work on multiple projects at the same time - allows you to take clips from one project and copy them to another.
• Publish directly to social media platforms.
• Color adjustments and effects - the program has its own version of photoshop for video.
• Comes with over 30 audio and video transitions.
• Option to add titles or caption text to your videos. 

Get Started with Video Editing 

Now that you have a brief overview of Adobe Premiere Pro, how it works and its features, try it out for free! Adobe Creative Cloud offers a free trial so you can test it out before you commit to a subscription. Video is the number one, most important thing you need to be doing!  

Need help honing your message or organizing your video editing strategy or production? Reach out to us today! Our team can help with any aspect of your video production from creating a video editing outline to having a producer review your videos and recommend any changes. But if you never give it a try, none of this will help you. So, get out there and start practicing your video editing skills!