Why Your Brand Needs Video to Survive in 2025

If you're still wondering whether video should be part of your marketing strategy in 2025, let’s make it simple: it’s no longer optional.

Video has become the most effective way to communicate, educate, and convert. Whether you’re a coach, consultant, or service-based business, the brands winning online today are the ones consistently showing up on video.

Why Video Is Taking Over

People no longer just read—they watch. Social media algorithms prioritize video. Search engines index video faster. And audiences retain more when they see and hear you rather than just reading text.

Most importantly, video builds trust. It allows your audience to see your face, hear your voice, and connect with your personality. That emotional connection is what drives action and builds brand loyalty.

What Happens If You Don’t Show Up

If your competitors are creating video content and you're not, they’re getting in front of your audience. They’re building r...

If you're trying to grow your business in 2025, video isn't a "nice to have"—it's a must. Buyers today expect more than just a website and a business card. They want to see your story, hear your voice, and understand the value you bring before they ever reach out.

That’s where strategic video content comes in.

At Edumarketing, we help professionals and business owners create educational marketing content that doesn’t just look good—it works. And time after time, we come back to the same core video strategy: every business needs three foundational video types to move people through the buyer journey.

Let’s break down what they are, why they matter, and where to use them.

1. Branding Videos – Tell Your Story

Your branding video is your digital introduction—your chance to say, “Here’s who we are, what we believe, and why we do what we do.”

It’s not a service pitch. It’s a story. One that connects on a personal level and helps your audience feel something—whether that’s trust, curi...

Creating content consistently is one of the most powerful ways to build your brand, establish authority, and connect with your audience. But let’s face it—scripting a great video or podcast episode takes time, energy, and creativity.

If you’ve ever found yourself staring at a blank screen wondering what to say next, you’re not alone. Fortunately, there’s a smarter way to tackle content creation—and it starts with AI.

Why AI Is a Game-Changer for Content Creators

Artificial Intelligence tools, like ChatGPT, are revolutionizing the way professionals create content. What used to take hours of brainstorming, outlining, and editing can now be streamlined into minutes. And no—it doesn’t mean your content becomes robotic or impersonal. Quite the opposite.

AI helps you:

• Organize your thoughts

• Generate fresh ideas

• Create clear, compelling structure

• Maintain consistency in tone and messaging

The best part? You stay in control. AI simply helps you get started faster a...

In a world full of noise, professionals are constantly searching for a way to stand out and connect with their audience on a deeper level. And if you're reading this, chances are you’re ready to elevate your presence, build trust, and attract high-value clients.

So how do you go from being one of many…
To being the go-to expert in your niche?

One word: Podcasting.

Why Podcasting Works for Professionals

When most people think about podcasting, they imagine influencers or celebrities—but more and more, niche professionals are embracing podcasts as a powerful educational marketing tool. Why?

Because a podcast allows you to:

1. Showcase Your Expertise Naturally

There’s something powerful about speaking freely on topics you know inside and out. A podcast gives you the space to dive deep into industry insights, case studies, and behind-the-scenes processes—helping listeners see the depth of your knowledge.

2. Build Trust and Connection

People do business with those they trust. Whe...

In today’s digital-first world, video calls and online content have become essential tools for businesses, including those offering boat financing. Whether you're conducting a virtual consultation with a prospective customer or hosting a webinar about financing options, creating a strong first impression is crucial. One often-overlooked detail? Lighting. The right lighting setup not only ensures you’re seen clearly but also projects professionalism and trustworthiness—two qualities vital for a business handling financial matters.

Here’s how you can achieve professional-quality lighting to enhance your virtual presence and build trust with your audience.

Affordable Lighting Solutions for Video Calls

For years, our team has relied on the Emart LED Portable Camera Light to brighten our video calls. Priced at under $20, this set of two lights offers a soft, flattering glow that minimizes harsh shadows. It's portable, easy to set up, and adjustable to complement natural lighting from y...

Edumarketing: More Teaching, Less Selling

Click HERE to listen to the podcast

Nobody wants to be sold to, but nearly all of us are open to learning something helpful.

To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.

What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.

Traditional in-your-face TV infomercials and blatant calls-to-action have almost been replaced by a smarter, subtler brand of business video.

But that’s not to say that there isn’t room for friendly reminders of who you are. Greetings and sign-offs are an important part of video production because subtly promoting your business can push your audience to complete the goal you’re working toward.

On the other hand, you should be wary about being too subtle with your ask.  “First Kiss” is actually an advertisement for Wren Studio, a clothing company, but you'd be hard-pressed to know that after watching it.

Click HERE to watch the video. 

This interesting and emotionally captivating video went viral (41 million YouTube views in three days, and 143 million to date), but without a  call to action or a next-step direction, it lost its momentum — and potential sales.

So how do you strike the balance between subtlety and over-promotional?

The answer is simple: Plan the video as you would ...

I was speaking at marketing conference last year.  A session I was excited about attending was on what to post on social media.  One of the panelists in the session said that it really didn’t matter what you post on social media as long as you are posting.  He then promptly brought out his phone and began recording a live video saying that he was speaking at a conference on social media.  Really?  I thought.  Sure it’s good to brand yourself as an expert in what you do but it would be better to do a video stating that he was speaking at a conference talking about the top three messages that are easy to create on social media that drives attention.  That message would leave his audience wondering what they were.  They may even post something in the chat asking him to share.  He could later go on and share his three tips on social and link back to speaking at the conference.  Just shooting a video stating you are someone is like telling someone you are going to Starbucks for a latte.  Un...

Last week I shared with you the first of five steps to successful planning, which was all about SMART goals, how to use them to your advantage and achieve your dreams!

When you combine the elements of SMART goals, you have a greater chance of success and now that you know how to create and use SMART goals, the next step is creating a plan and learning how to manage your time.

Creating a plan and managing your time go hand-in-hand. They are two critical steps in your steps to success. Having a plan allows you to have an idea of how you're going to fulfill your goals, and managing your time keeps you on track with the timeline in which you want to reach those set goals.

Create a Plan

It is critical to have a plan and know the numbers that you need to work to reach your goals. This means you need to go through the process of quantifying your plan. You need to know the number of leads you need, the number of loans, orders or sales you need in order to reach your annual income goal.

Kn...

Over the past few weeks I’ve been sharing details about a few of the best video editing softwares out there. Last week I shared information about Final Cut Pro X and this week I am going to share details about iMovie. Video is an incredible way to promote yourself, your expertise and your business. In fact, studies have shown that people are more likely to buy a product after watching a video about it, so now is the time to start learning the basics of video editing! 

iMovie is a desktop video editing software that comes with almost every Apple product they release, making it free to those who own Apple merchandise. Because it is made by Apple, it is only available for those who have Apple products. iMovie is considered the best video editing application for beginners due to its clean and easy to understand interface. If you’re new to video editing, this is the application for you because it allows for easy comprehension of how it works and how to enter the video editing world.

How D...