As the year winds down and holiday lights begin to sparkle in homes and businesses alike, something powerful starts to happen—people become more reflective, more grateful, and more open to connection.

For business owners and insurance professionals, this is more than just a festive season. It's a strategic opportunity.

The holiday season offers the perfect backdrop to create a video that doesn’t just market your services, but shares your story, builds trust, and leaves a lasting impression.

Why Holiday Videos Work

Think about it—your clients and prospects are being flooded with emails, ads, and end-of-year promotions. But what stands out in that sea of content?

✨ Authenticity. Emotion. Human connection.

A well-crafted holiday video captures all three.

Holiday videos cut through the noise because they’re not just about selling—they’re about sharing. It’s your chance to show the face behind the brand, the people behind the service, and the heart behind the message.

What Kind of V...

There’s a powerful shift happening in the marketplace — and if you’re a service-based professional, you need to be paying attention.

People don’t want to be sold to anymore.
They want to be taught.

Welcome to the Expert Economy, where trust is earned through education — and the professionals who lead with value are the ones winning clients, building authority, and growing their businesses.

What Is the Expert Economy?

The Expert Economy is the modern marketing environment where consumers prioritize education over promotion. Today’s buyer is more informed, more curious, and more selective. Before making a decision, they’ll watch videos, listen to podcasts, read reviews, and consume content from people they trust.

They aren’t looking for a hard sell.
They’re looking for someone who can guide them, educate them, and help them make an informed decision.

That’s where you come in — not as a salesperson, but as the expert in your field.

Why Education Builds Trust (And Trust Builds Busin...

There’s no question—insurance is a relationship business. But here’s the challenge: in 2025, relationships often begin before the first phone call. In fact, most people will search your name or agency online before they ever reach out.

What will they find?

A static headshot and some text? Or something more personal and engaging?

That’s where video comes in.

Video has become one of the most effective ways to build trust at scale. Instead of explaining the same coverage options again and again, you can create short, clear videos that speak to your clients’ most common questions. More than just saving you time, this kind of content gives your audience a chance to see who you are, hear how you speak, and connect with your personality.

And that connection builds confidence—long before you’ve even met.

What holds many brokers back is the idea that video has to be perfect. But the truth is, it just needs to be helpful. A one-minute video answering, “Do I need uninsured motorist coverage...

 Content burnout is real. But after years of scrambling to come up with new ideas every week, I finally found a better way.

By using ChatGPT to plan—and Edumarketing to produce—I’ve built a full six-month content strategy that’s not only organized… it’s actually getting done.

Here’s how:

Step 1: Use AI to Plan Smart

I used ChatGPT to identify my core content buckets—topics my audience cares about most—and then asked it to help create weekly ideas. In just a couple of hours, I had a full calendar of blog, video, and social post ideas laid out.

Step 2: Let Edumarketing Take Over

This is the step that makes it all work.
With my plan in hand, the Edumarketing team took those ideas and turned them into branded video content—designed for YouTube, Instagram, email, and more.

No script writing stress. No editing headaches. Just consistent, professional content done for me.

Why It Works

Planning with AI saves time. Producing with Edumarketing saves your sanity.

If you're a mortgage pr...

Why Your Brand Needs Video to Survive in 2025

If you're still wondering whether video should be part of your marketing strategy in 2025, let’s make it simple: it’s no longer optional.

Video has become the most effective way to communicate, educate, and convert. Whether you’re a coach, consultant, or service-based business, the brands winning online today are the ones consistently showing up on video.

Why Video Is Taking Over

People no longer just read—they watch. Social media algorithms prioritize video. Search engines index video faster. And audiences retain more when they see and hear you rather than just reading text.

Most importantly, video builds trust. It allows your audience to see your face, hear your voice, and connect with your personality. That emotional connection is what drives action and builds brand loyalty.

What Happens If You Don’t Show Up

If your competitors are creating video content and you're not, they’re getting in front of your audience. They’re building r...

If you're trying to grow your business in 2025, video isn't a "nice to have"—it's a must. Buyers today expect more than just a website and a business card. They want to see your story, hear your voice, and understand the value you bring before they ever reach out.

That’s where strategic video content comes in.

At Edumarketing, we help professionals and business owners create educational marketing content that doesn’t just look good—it works. And time after time, we come back to the same core video strategy: every business needs three foundational video types to move people through the buyer journey.

Let’s break down what they are, why they matter, and where to use them.

1. Branding Videos – Tell Your Story

Your branding video is your digital introduction—your chance to say, “Here’s who we are, what we believe, and why we do what we do.”

It’s not a service pitch. It’s a story. One that connects on a personal level and helps your audience feel something—whether that’s trust, curi...

Creating content consistently is one of the most powerful ways to build your brand, establish authority, and connect with your audience. But let’s face it—scripting a great video or podcast episode takes time, energy, and creativity.

If you’ve ever found yourself staring at a blank screen wondering what to say next, you’re not alone. Fortunately, there’s a smarter way to tackle content creation—and it starts with AI.

Why AI Is a Game-Changer for Content Creators

Artificial Intelligence tools, like ChatGPT, are revolutionizing the way professionals create content. What used to take hours of brainstorming, outlining, and editing can now be streamlined into minutes. And no—it doesn’t mean your content becomes robotic or impersonal. Quite the opposite.

AI helps you:

• Organize your thoughts

• Generate fresh ideas

• Create clear, compelling structure

• Maintain consistency in tone and messaging

The best part? You stay in control. AI simply helps you get started faster a...

In a world full of noise, professionals are constantly searching for a way to stand out and connect with their audience on a deeper level. And if you're reading this, chances are you’re ready to elevate your presence, build trust, and attract high-value clients.

So how do you go from being one of many…
To being the go-to expert in your niche?

One word: Podcasting.

Why Podcasting Works for Professionals

When most people think about podcasting, they imagine influencers or celebrities—but more and more, niche professionals are embracing podcasts as a powerful educational marketing tool. Why?

Because a podcast allows you to:

1. Showcase Your Expertise Naturally

There’s something powerful about speaking freely on topics you know inside and out. A podcast gives you the space to dive deep into industry insights, case studies, and behind-the-scenes processes—helping listeners see the depth of your knowledge.

2. Build Trust and Connection

People do business with those they trust. Whe...

In today’s digital-first world, video calls and online content have become essential tools for businesses, including those offering boat financing. Whether you're conducting a virtual consultation with a prospective customer or hosting a webinar about financing options, creating a strong first impression is crucial. One often-overlooked detail? Lighting. The right lighting setup not only ensures you’re seen clearly but also projects professionalism and trustworthiness—two qualities vital for a business handling financial matters.

Here’s how you can achieve professional-quality lighting to enhance your virtual presence and build trust with your audience.

Affordable Lighting Solutions for Video Calls

For years, our team has relied on the Emart LED Portable Camera Light to brighten our video calls. Priced at under $20, this set of two lights offers a soft, flattering glow that minimizes harsh shadows. It's portable, easy to set up, and adjustable to complement natural lighting from y...

Edumarketing: More Teaching, Less Selling

Click HERE to listen to the podcast

Nobody wants to be sold to, but nearly all of us are open to learning something helpful.

To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.

What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.