Create Your Video's Branding Elements

Traditional in-your-face TV infomercials and blatant calls-to-action have almost been replaced by a smarter, subtler brand of business video.

But that’s not to say that there isn’t room for friendly reminders of who you are. Greetings and sign-offs are an important part of video production because subtly promoting your business can push your audience to complete the goal you’re working toward.

On the other hand, you should be wary about being too subtle with your ask.  “First Kiss” is actually an advertisement for Wren Studio, a clothing company, but you'd be hard-pressed to know that after watching it.

Click HERE to watch the video. 

This interesting and emotionally captivating video went viral (41 million YouTube views in three days, and 143 million to date), but without a  call to action or a next-step direction, it lost its momentum — and potential sales.

So how do you strike the balance between subtlety and over-promotional?

The answer is simple: Plan the video as you would normally, without mentioning any calls to action. Then, when the content is coming to a close, ask your viewer to take action — whether that’s by visiting your website, clicking a link, or completing an application.

You also want to be sure to brand your thumbnails so that they are very clear in what the video is about, your company name and contact information.  We feel it is also a great benefit to always include your photo in the thumbnail so that your viewers know YOU!  

It’s great to do videos that do not relate to mortgage.  You can show a home or interview first-time homebuyers or showcase a business in your area, but always make sure to include your branding and a clear call to action at the end of the video.

Next week, we will share how to put your best 8 seconds first!