If 2025 taught businesses anything, it’s this:
Marketing didn’t stop working—old habits did.

Many companies showed up online consistently last year. They posted videos, shared graphics, tried reels, shorts, and carousels. Yet despite all that effort, results were disappointing.

The problem wasn’t visibility.
It was execution without intention.

Let’s break down the biggest marketing mistakes businesses made in 2025—and more importantly, how to avoid repeating them in 2026.

Mistake #1: Posting Content Without a Strategy

One of the most common issues we saw was content being created just to “stay active.”

Posts went out because it was Tuesday.
Videos were recorded because someone said video was important.
Captions were written without a clear message or goal.

When content isn’t connected to a strategy, it becomes noise.

In 2026, content needs purpose. Every piece should answer at least one question:

• Who is this for?

• What problem does this solve?

• What action sho

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Happy New Year from all of us at Edumarketing! 🎉
As we step into 2026, there’s no better time to connect with your audience and let them know what you’re all about this year.

A New Year Welcome Video is more than just a “Happy New Year”—it’s a powerful tool to:

✔ Set clear expectations for what you’ll deliver
✔ Build trust by showing up authentically
✔ Share your vision and position yourself as a go-to expert

Whether you're a small business owner, a coach, a financial professional, or an agency, starting the year with an on-camera message shows confidence, clarity, and leadership.

🎥 Need help creating your video?
We specialize in done-for-you Video Production services that help you connect with your audience and grow your brand with ease.

👉 Click here to get started 

Let’s make 2026 your most visible, valuable year yet.
You’ve got something worth saying—don’t keep it to yourself.

To your success,
The Edumarketing Team
www.Edumarketing.com

Why Your Brand Needs Video to Survive in 2025

If you're still wondering whether video should be part of your marketing strategy in 2025, let’s make it simple: it’s no longer optional.

Video has become the most effective way to communicate, educate, and convert. Whether you’re a coach, consultant, or service-based business, the brands winning online today are the ones consistently showing up on video.

Why Video Is Taking Over

People no longer just read—they watch. Social media algorithms prioritize video. Search engines index video faster. And audiences retain more when they see and hear you rather than just reading text.

Most importantly, video builds trust. It allows your audience to see your face, hear your voice, and connect with your personality. That emotional connection is what drives action and builds brand loyalty.

What Happens If You Don’t Show Up

If your competitors are creating video content and you're not, they’re getting in front of your audience. They’re building r...

If you're trying to grow your business in 2025, video isn't a "nice to have"—it's a must. Buyers today expect more than just a website and a business card. They want to see your story, hear your voice, and understand the value you bring before they ever reach out.

That’s where strategic video content comes in.

At Edumarketing, we help professionals and business owners create educational marketing content that doesn’t just look good—it works. And time after time, we come back to the same core video strategy: every business needs three foundational video types to move people through the buyer journey.

Let’s break down what they are, why they matter, and where to use them.

1. Branding Videos – Tell Your Story

Your branding video is your digital introduction—your chance to say, “Here’s who we are, what we believe, and why we do what we do.”

It’s not a service pitch. It’s a story. One that connects on a personal level and helps your audience feel something—whether that’s trust, curi...

Traditional in-your-face TV infomercials and blatant calls-to-action have almost been replaced by a smarter, subtler brand of business video.

But that’s not to say that there isn’t room for friendly reminders of who you are. Greetings and sign-offs are an important part of video production because subtly promoting your business can push your audience to complete the goal you’re working toward.

On the other hand, you should be wary about being too subtle with your ask.  “First Kiss” is actually an advertisement for Wren Studio, a clothing company, but you'd be hard-pressed to know that after watching it.

Click HERE to watch the video. 

This interesting and emotionally captivating video went viral (41 million YouTube views in three days, and 143 million to date), but without a  call to action or a next-step direction, it lost its momentum — and potential sales.

So how do you strike the balance between subtlety and over-promotional?

The answer is simple: Plan the video as you would ...