Video Editing Software Review: iMovie

Over the past few weeks I’ve been sharing details about a few of the best video editing softwares out there. Last week I shared information about Final Cut Pro X and this week I am going to share details about iMovie. Video is an incredible way to promote yourself, your expertise and your business. In fact, studies have shown that people are more likely to buy a product after watching a video about it, so now is the time to start learning the basics of video editing! 

iMovie is a desktop video editing software that comes with almost every Apple product they release, making it free to those who own Apple merchandise. Because it is made by Apple, it is only available for those who have Apple products. iMovie is considered the best video editing application for beginners due to its clean and easy to understand interface. If you’re new to video editing, this is the application for you because it allows for easy comprehension of how it works and how to enter the video editing world.

How Does It Work?

iMovie works similar to most video editing softwares by importing photos, audio and video to the media bin from a file on your computer or an external hard drive. The software tucks all its controls under nine icons located in the upper right-hand corner of the software. Some of those controls include cropping, color balance, stabilization, clip volume, noise reduction, speed adjustments and special effects. Along with its competitors, it comes with default transitions. Some include blur, swipe, dissolve, fade, etc. 

You can directly upload your finished product through iMovie to YouTube and Vimeo up to 4k resolution. In regard to rendering and uploading your finished product, iMovie is considered second fastest compared to most free video editing software out there, rendering 60 frames per second in 4 minutes and 14 seconds.


  • Free for those who own Apple products.
  • Music - tons of song options that are tailored to match the length of your video.
  • Compatible with MacOS and iOS - can edit videos on the go with your iPhone or iPad. 
  • Video templates - make a movie trailer with one of the many video templates this application has to offer. 
  • Can open iMovie files in Final Cut Pro for those who are wanting to take their video editing skills to the next level.
  • Easy to use interface - clean and simple design making it quick to learn. 

I’ve covered a few video editing software over the last few weeks.  If you are just starting out, but serious about doing video and you want to do the editing, then our pick is Camtasia.  If you want a ton of features then Adobe Premiere is a great option. If you’re a Mac user, play around with iMovie to get started, then look into buying one of the other applications once you’re comfortable editing videos. 

Video is probably one of the most important things you should be adding to your marketing plan and I love video because it allows you to edumarket, which is what we are all about.  If your eyes are crossing right now and none of this makes sense, then reach out to me today! My team and I can help with any aspect of your video production from creating a video editing outline to having a producer review your videos and recommend any changes. But if you never give it a try, none of this will help you. So, get out there and start practicing your video editing skills!


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