Nobody wants to be sold to, but nearly all of us are open to learning something helpful.
To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.
What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.