Three Quick Content Ideas for Short Videos

While it’s important to create longer 2-5 minute videos to explain programs and updates in our mortgage process, you should be creating short 3 to 30 second videos to engage with your audience on social media. I know, not our favorite thing to do, but if you want to build your database, it’s a great way to find new borrowers. So, let’s look at three quick content ideas to help you create short videos.

One: You Don’t Always Have to Be on Camera

Good news, right?! The next time you’re at an open house or realtor listing, take out your phone and record five to 10 2-to-3-second clips on your phone. This might be a short clip of the kitchen, the backyard, opening the front door, walking to the home, etc. Your voice does not need to be on camera, and you don’t need to be on camera. Now, on your phone you have a handful of clips of a house.

Open up TikTok or Instagram Reels, add some trending music and a little bit of text, and voila — you have n...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Stuart Kiehne with Redwood Mortgage Services: https://youtu.be/OEJzFYrRveI

Stuart's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Six Content Ideas to Make Short Engaging Videos for Social Media

Yes, you can use social media to create short, interesting videos that will educate and connect you with borrowers. Here’s six content ides that you can use to make short videos for Instagram, TikTok, Facebook and YouTube Shorts. The idea is to make the video short with quick clips of tips. We’ve included an example for you. Grab your phone and take a quick video of yourself working at your desk or answering the phone or making simple gestures. You don’t have to talk. Just record yourself, then add your tips, music and post.

Here's six content ideas for you to use to add text to your video.

1. Just a common myth
2. Behind the scenes/day in your life
3. Mistakes to avoid
4. Discuss an industry trend
5. Share a lesson you’ve learned
6. A top reason why people live in a city

Ready to try it? Grab your phone and play around with it! It’s a great way to connect with your audience.

Ginger Bell

CEO & Founder, Edumarketing

PS: When...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Andrew Vierra with WealthWise Mortgage Planning: https://youtu.be/33-o-NmlbHY

Andrew's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Make Your Instagram Videos Interesting by Adding Music

While Instagram was originally created as a platform for sharing photos, it’s no longer a photo-centric platform. Instagram is charging headfirst into the video industry, opening new opportunities for you to create short educational videos to engage with your audience.

Instagram is all about video sharing, whether in the form of stories, posts or reels. There are lots of ways to optimize your videos on Instagram. One of those ways is to add music. Each Instagram post type has its own set of steps you have to follow to add music. Here’s what you need to know to add music to your Instagram stories.

Adding music into Instagram stories

1. In the Instagram app, tap the “Your Story” icon. This is located in the top left corner of the app.
2. You’ll then be met with the option to either select a video clip from your camera roll or record a new video. You can select a video from your camera roll by hitting the “browse” icon. The icon is a
...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Lori Richmond with Westcorp Mortgage Group LLC.

Lori's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Content Ideas You Can Use Today to Make a Video with a Realtor®

Looking for inspiration for making a video with one of your real estate partners? Here are some quick video topic ideas we’ve created to help inspire you.

First Time Home Buyers

1. Realtor tips videos for first time home buyers
2. Why you need to have financing in place before looking
3. What being “upside down” or “house poor” means
4. What to look for when buying a new home
5. How to handle issues on the home inspection
6. How to handle a sellers market (no lowball offers, no weird requests, seeing a new listing on the first day, getting financing first)
7. What not to do when you are buying to mess up your mortgage
8. Do you need a real estate agent when buying new construction
9. How to be realistic about what features you can get with the money you have
10. Affordable housing options for first time buyers

Double Dippers

1. How to buy and sell at the same time
2. When is the best time to move up to a better home
3. When to downsize (kid
...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Parker Couch with Homestar Financial Corporation.

Parker's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

How to Use a Teleprompter Like a Pro

Using a teleprompter when speaking on camera can help you more clearly deliver information to your audience. It’s a tool that’s very useful in professional video production and is great to combine with our scripts available in our Edumarketing Toolbox.

Though useful, teleprompters aren’t always the easiest to use. Here are a few tips you can implement for a more natural performance when using a teleprompter.

Let’s start with the basics, what is a teleprompter?

What is a teleprompter?

A teleprompter is a device that displays lines of speech for a speaker. You can use apps to turn your phone into a teleprompter so you can easily record the video directly from your phone. We recommend the Joe Allen for iPhones and the Nano for Androids.

You may also use an external teleprompter on your digital camera. You can find our recommendations at www.edumarketing.com under equipment.

Whatever your setup, the teleprompter should never appear in the shot.

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from George Chevalier with Homestar Financial Corporation.

George's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing