How Video Builds Trust and Relationships
It always amuses me when I go to a group meeting of some kind and people walk up to me out of the blue and say things like "Hey Ginger, how are you? How is your son? How was your trip to Hawaii?" This may sound like idle chatter, but what makes this exchange so fascinating is that often I have never spoken a word to this person in my life.
Seriously.
What I have done is started a conversation with them through videos, social media posts, live workshops, Facebook groups, live streams, webinars, newsletters and books. I have literally become someone they feel like they know because I started a one-way conversation.
What then happens, is when I see them, but now that we have connected in person, they are eager to fill me in on their side of the conversation. It's as if the floodgates have opened for them and they can finally tell me what has been on their minds for months!
And what normally ensues is a great conversation that allows us to get...
