A couple of times a month we share with you a "Spotlight" video that we've created for one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from Daniel Pigott with Homestar.

Click HERE to Subscribe to Daniel's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

I had an excellent coaching call with one of our Virtual Video Producer clients yesterday.

He knew the power of video marketing but didn’t know where to start.

He understood that educating borrowers and realtors is his #1 pathway to deals, and he understood the concept of LEVERAGE.

Instead of him spending his valuable time editing and posting videos, he purchased our Virtual Video Producer program where he records his videos and we edit, produce, and post his videos for him.

Now he can spend all of his time focused on the high leverage activities that actually create deals and money: meeting with Realtors and taking applications!

We make, edit, produce, and post weekly videos that he records. We also give him the scripts, so he knows what to say.

In his first 12 months in the business, we have set enough appointments for him to now have 26 qualified realtors sending him business.

If you are looking to hit the ground running using video marketing and make 2023 an...

A couple of times a month we share with you a "Spotlight" video that we've created for one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from Marat Tsirelson with The Lending Group.

Click HERE to Subscribe to Marat's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Put Your Best 8 Seconds First

Thanks to disappearing messages and smartphone-induced ADHD, the average attention span is just eight seconds these days. That means most viewers will click away from your video in as long as it takes to have a sip of coffee if their attention waivers.

The first eight seconds of a video is a reasonable amount of time to capture the viewer's attention and let them know what they can expect from the rest of the video.

Don't underestimate your viewers and think that you need to pre-explain the video in a rambling introduction. Many writers refer to the term “mid-res,” an abbreviation for “in medias res,” which means “into the middle of things.” Starting a story in the middle of things kicks the viewer into a whirlwind of excitement that will keep them engaged long enough to hear your why in the video.

The “why” of your video is the reason your audience will benefit from your service (aka, the most important...

A couple of times a month we share with you a "Spotlight" video that we've created for one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from Zeudy Mars with AmeriFirst Mortgage.

Click HERE to Subscribe to Zeudy's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Everything You Need to Know About Promoting Your Facebook Live Event and Grow an Excited Audience

Last week, I shared how to start streaming on Facebook Live and this week I am sharing how to grow your audience. Facebook live is an easy way to educate your real estate agents and borrowers.

Unless you’re the spontaneous type and plan to go live right away, you’ll need to promote your livestream ahead of time. Advertising your upcoming livestream ensures that you’ll have an audience ready to interact with you the moment you go live.

My three tips can help you grow viewership long before you’re live on Facebook:

1. Tag Friends, Family, Partners, and Other Brands

Generate excitement about your upcoming livestream by tagging people you think would enjoy the content. Tag friends and family and ask them to share the post with their network. Or tag your business partners and brands you’ve done business with too. Just make sure you are providing value to that...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from Elyin Perez.

Click HERE to Subscribe to Elyin's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Everything You Need to Know About Streaming Live on Facebook

Going live on Facebook is similar to hosting a party, except it is virtual.

You wouldn’t throw a party without cleaning up, organizing tables and chairs, or buying snacks and drinks. Setting up a Facebook Livestream is like being a good party host—it’s all about the details.

But, before you get to the details, you have to choose the party’s theme. Or, in this case, the topic you plan to livestream about.

Common Facebook Live topics include:

• Q&A sessions
• Interview series
• Industry news
• Behind-the-scenes looks
• Topics requested by your audience
• Whatever you want to talk about

Once you’ve decided on a topic, you can begin to plan out all the details like the livestream date and time and what equipment you’ll need.

Follow these instructions to go live immediately or schedule a livestream for a future date.

1. Get Started. If using a mobile device, open the Facebook App and select the...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from James Elvick.

Click HERE to Subscribe to James' YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

How Video Builds Trust and Relationships

It always amuses me when I go to a group meeting of some kind and people walk up to me out of the blue and say things like "Hey Ginger, how are you? How is your son? How was your trip to Hawaii?" This may sound like idle chatter, but what makes this exchange so fascinating is that often I have never spoken a word to this person in my life.

Seriously.

What I have done is started a conversation with them through videos, social media posts, live workshops, Facebook groups, live streams, webinars, newsletters and books. I have literally become someone they feel like they know because I started a one-way conversation.

What then happens, is when I see them, but now that we have connected in person, they are eager to fill me in on their side of the conversation. It's as if the floodgates have opened for them and they can finally tell me what has been on their minds for months!

And what normally ensues is a great conversation that allows us to get...