Edumarketer Tip #113: Lighting

Uncategorized May 12, 2021

Lights! Camera! Action! This week’s topic is all about lighting. Like audio, lighting is a critical part of creating great videos. It can make or break your video.

Finding the best lighting for your videos can be tricky. Most of the time people struggle with their shot being too bright or too dark. There’s an easy fix for that! With the help of a couple additional lights, you can greatly improve the look of your shot.

No matter if you are shooting outside or inside, having a lighting set up as part of your recording equipment is one of the biggest components of making great videos. You don’t need the most elite lights out there. You can start out with the basics then move up once you get comfortable enough with using them, but you will eventually want to invest in some good quality ones.

After doing video for so many years, I’ve tested quite a few different types of lighting equipment. Here are some of my lighting kit recommendations:

LumeCube Lume Light...

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Edumarketer Tip #112: Microphones

Uncategorized May 12, 2021

 

Throughout the month of May, I will be sharing some information about video recording equipment. I’ll be talking about everything from lighting and microphones to cameras and teleprompters. This week’s topic is about microphones.


Sound is an important element of video production, especially for educational videos. After all, you are sharing valuable information with your audience, so you want to make sure that they can clearly hear what you have to say!

That being said, it’s vital that you use a microphone that produces good quality audio. If you’re shooting on an iPhone, the internal microphone works well, although using an external microphone always makes for clearer audio.

If you’re shooting on a camera and you are not directly holding it out in front of you, it’s best that you use an external mic as well. Without one, you’re more likely to pick up background noise which can be distracting.

Here are some microphone recommendations...

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Edumarketer Tip #111: It’s Not About Perfection

Uncategorized May 12, 2021

Most people today aim to complete a project flawlessly, ultimately leading them to spend way too much time perfecting one thing. These types of people are called perfectionists. Perfectionists are those who refuse to accept any standard below perfection.

Well we have news for you. Perfection doesn’t even exist!

Nothing is truly ever about perfection. In fact, it’s best not to aim for perfection when you are completing any sort of task. Nothing in reality is perfect, so why put the unnecessary pressure on yourself to create perfect content?

Here are some tips for breaking those perfectionist standards:

Let Go of Your Final Vision

Let go of the expectations of what you want the final result of your project to look like. Having an overall end goal is needed so you know what to aim for during your creative process, but don’t get fixated on that goal. Yes we want to make work that reflects our final vision, but in the end, your work is never truly going to be perfect...

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Edumarketer Tip #110: Blocking Out Time for Projects

Uncategorized May 12, 2021

When you’re busy and have a lot to get done, it’s hard to keep track of how much time you’re spending on each task. Jumping from task to task can be challenging and can cause you to lose track of time.

One of the best methods to manage your time is to use a time management method for time blocking. 

Time blocking is segmenting your day into chunks of time that are defined by a specific task. For example, you block out time from 10:00 am to 11:00 am to record a video. You start at 10:00 am and once you’re done you can move onto the next project.

During that time, you are only focusing on that specific task. The point of this is to prevent multi-tasking that way you get more done and spend less time jumping back and forth between four or five different projects. With that, time blocking also keeps interruptions from happening so you can get more work done. 

But why should you do this?

By blocking out time for important tasks, you’ll get the most...

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Edumarketer Tip #109: KISS Your VIDEOS! Keep it Simple Silly!!! Split Longer Videos Up into Series!

Uncategorized Apr 14, 2021

How long do you think your attention span is?  Exactly!  You are already thinking of something else, and your video audience is no different.  The key to successful videos is to have shorter videos that capture the viewers’ attention right away and are highly informative throughout.

Having a short, but sweet video is key to keeping your views and engagement up.

In fact, according to a study conducted by Microsoft, human attention span is at its lowest ever (thanks to technology!).  The average human being now has an attention span of eight seconds. This is a sharp decrease from the average attention span of 12 seconds in the year 2000. More shocking, perhaps, is the fact that research from Jampp found that human attention span decreases by a whopping 88 percent every year.

Take a minute to soak that in. Now, think carefully about the implications of this for your video marketing strategy:

In a nutshell, this reveals a few quick facts:

  • People do not have...
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Edumarketer Tip #108: Go Behind the Scenes

Uncategorized Apr 07, 2021

Behind the scenes footage is footage of the inner dynamics of a company, brand or service. It gives a glimpse into how a product or service is made, who's involved in it, how a company works and the overall environment that it's brought up in.

Going behind the scenes allows your audience to see you from a more human perspective. This allows them to connect with you in a more personable way than scripted videos because your audience gets to see that you, too, are human. They get to see that you are more than just a business, that you are people who care about your customers and value their trust.

Here are some tips when shooting behind the scenes footage:

Tell a Story

Every video has a story! It's a great way to lure the audience in and take them for a ride through what working with you or you client would be like.

Be Personable

Showcasing behind the scenes of how you work to ensure customer satisfaction work is a great way to build trust between you and your potential clients. By...

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Edumarketer Tip #107: Get a Second Opinion

Uncategorized Apr 06, 2021

Ever worked on a project for a long time, thought you perfected it only to realize that the final product has a few tiny errors in it? Believe it or not, it's pretty common for people to miss fine details like these.

Here are some tips on avoiding common video editing mistakes:

Send To Friends

Once you’ve edited your video, send it over to a friend or co-worker for a second look. After spending so much time on one project, it is common that you might have missed something that needs to be fixed. Having a second pair of eyes helps keep you clear of any possible mistakes.

Come Back To It

After spending a couple hours or even a day on a video editing project, your eyes are bound to be tired. Take a break for a few hours and come back to it. You’re more likely to catch mistakes if you’re working with a fresh and rested pair of eyes. 

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Edumarketer Tip #106: Tell a Story

Uncategorized Apr 06, 2021

Why do advertisements work so well in encouraging people to buy products? Well, it’s because they tell captivating stories. What makes them even more powerful is ability to tell a story within a short amount of time, but we’ll cover that another day.

The power of great storytelling evokes emotion and takes you on somewhat of an emotional journey. Although text can be a powerful way to tell a story, videos are the best way to visually tell a story. By telling a story, you’re more likely to reel the viewer in for the entirety of the video. It is the best way to connect with your audience on a more personable level.

What goes into planning a visual story are some things we’ve covered in our previous newsletters, such as creating a plan and working the plan. Here are a few tips to keep in mind when planning your visual story:

Set a Goal

Think about what you want your audience to take away from your video. Do you want to leave them with valuable...

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Edumarketer Tip #105: Keep Your Background Simple

Uncategorized Apr 06, 2021

How many times have you gone to watch a video and couldn’t stay focused on what was being said because the background was too “noisy”? Or because there was something in the background that made it look like something was sticking out of the person’s head so you were fixated on that? These are common things to miss when setting up to record your videos or even editing in post production. 

When you’re setting up to record videos, there are three important things that you need to pay attention to - audio, lighting and background. It’s important to remember that when it comes to the background, less is more. The less clutter you have in the background, the more your audience will be able to retain and engage with your content. Here are a few tips for keeping your background simple:

Find a Clean Background

Find a plain wall that isn’t covered in pictures or decor as that would be too distracting to your viewers. Maybe you have an accent...

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Edumarketer Tip #104: Set the Mood with Music

Uncategorized Mar 10, 2021

Imagine your favorite television show or movie without background music. How different would the tone or mood of specific scenes be if they didn’t have any? Whether it’s a romantic, comedic, action or horror film, music helps to create the overall tone of motion pictures.

Music is a powerful tool that can influence the way people feel when they’re watching a video. Using music in your videos is a great way to evoke emotion and send a specific message to your audience. It also helps keep the audience engaged throughout your entire video, it makes it more exciting to the viewer!

Here are some tips for adding background music to your videos:

Match the Mood

Make sure the music you pick matches the mood of the video. Music can help create the energy of a moment, so you want to make sure you pick something that matches the initial tone of your video. For example, say that you are creating a video as a Veteran’s Day tribute. You don’t want the music to be...

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