Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Mar 02, 2022

Make Your Instagram Videos Interesting by Adding Music

While Instagram was originally created as a platform for sharing photos, it’s no longer a photo-centric platform. Instagram is charging headfirst into the video industry, opening new opportunities for you to create short educational videos to engage with your audience.

Instagram is all about video sharing, whether in the form of stories, posts or reels. There are lots of ways to optimize your videos on Instagram. One of those ways is to add music. Each Instagram post type has its own set of steps you have to follow to add music. Here’s what you need to know to add music to your Instagram stories.

Adding music into Instagram stories

  1. In the Instagram app, tap the “Your Story” icon. This is located in the top left corner of the app.
  2. You’ll then be met with the option to either select a video clip from your camera roll or record a new video. You can select a video from your camera roll by hitting the...
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Client Spotlight On: Lori Richmond

Uncategorized Feb 23, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Lori Richmond with Westcorp Mortgage Group LLC.

Lori's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

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Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Feb 16, 2022

Content Ideas You Can Use Today to Make a Video with a Realtor®

Looking for inspiration for making a video with one of your real estate partners? Here are some quick video topic ideas we’ve created to help inspire you.

First Time Home Buyers

  1. Realtor tips videos for first time home buyers
  2. Why you need to have financing in place before looking
  3. What being “upside down” or “house poor” means
  4. What to look for when buying a new home
  5. How to handle issues on the home inspection
  6. How to handle a sellers market (no lowball offers, no weird requests, seeing a new listing on the first day, getting financing first)
  7. What not to do when you are buying to mess up your mortgage
  8. Do you need a real estate agent when buying new construction
  9. How to be realistic about what features you can get with the money you have
  10. Affordable housing options for first time buyers

Double Dippers

  1. How to buy and sell at the same time
  2. When is the best time to move up to a better home
  3. ...
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Client Spotlight On: Parker Couch

Uncategorized Feb 09, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Parker Couch with Homestar Financial Corporation.

Parker's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

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Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Feb 02, 2022

How to Use a Teleprompter Like a Pro

Using a teleprompter when speaking on camera can help you more clearly deliver information to your audience. It’s a tool that’s very useful in professional video production and is great to combine with our scripts available in our Edumarketing Toolbox.

Though useful, teleprompters aren’t always the easiest to use. Here are a few tips you can implement for a more natural performance when using a teleprompter.

Let’s start with the basics, what is a teleprompter?

What is a teleprompter?

A teleprompter is a device that displays lines of speech for a speaker. You can use apps to turn your phone into a teleprompter so you can easily record the video directly from your phone. We recommend the Joe Allen for iPhones and the Nano for Androids.

You may also use an external teleprompter on your digital camera. You can find our recommendations at www.edumarketing.com under equipment.

Whatever your setup, the...

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Client Spotlight On: George Chevalier

Uncategorized Jan 26, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from George Chevalier with Homestar Financial Corporation.

George's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

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Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Jan 19, 2022

Shoot Your Video Horizontally

Horizontal video is currently the most common format for distribution, and that’s likely to stay the same for quite some time. The vertical video slowly became more popular after 2010, following the release of the iPhone, and as most smartphones adopted a similar, taller screen shape.

It’s Better for Long-Form Content

Nobody wants to watch long-form content in a vertical format. Not only do people prefer to consume content on bigger devices, but even when they do consume content on their smartphone, it’s very easy to simply flip the phone sideways and watch the video horizontally.

We’re Naturally Equipped for Horizontal Video

Our eyesight is naturally horizontal, allowing us to see more in our peripheral vision. That’s why horizontal video has long been the most popular option and why most viewers prefer it.

It’s Professional

Anybody can record vertical content on their phones nowadays, but high-resolution,...

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Client Spotlight On: Dave Steinberg

Uncategorized Jan 12, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Dave Steinberg with Summit Funding.

Dave's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

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Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Jan 05, 2022

Drop Zillow and Add Video to Your Marketing Budget

I was having a conversation with a new client the other day, who is a branch manager for a team of about 11 originators.  He shared with me that he was cancelling his Zillow and Google GEO Caching for the year to add video to his marketing.  He said he had absolutely no results from either and knew he needed to get into video.  It made me think about how many times do we honestly look at the services we are using and how they are working for us.  So, where can you cut your advertising budget to increase doing video?  Could it be with Zillow or Facebook Ads or something else.  As we build our marketing plans for the coming year, look at where you can cut something to add something.  

Here are some statistics to help you validate doing more with video this year: (from Wyzowl)

  1. 94% of video marketers say video has help increase user understanding of their product.
  2. 78% of video marketers say video...
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Edumarketer Tip #142: Top Ten Video Recording Tips for 2022

Uncategorized Dec 08, 2021

It’s that time of the year for tips for 2022!  I hope that you make this the year you finally start recording videos!  To  help you record more videos, we’ve made a top ten tip list to recording video.

 

Here they are:

Number Ten: Know your message.

Number Nine: Know  your audience.

Number Eight: Know your call to action.

Number Seven: Know your channel.

Number Six: Think in points.

Number Five: Record on your phone.

Number Four: Record where you are.

Number Three: S.O.S. – Smile,  Open, Smile.

Number Two: Shoot and send.

Number One: Just do it!

 

If you need help crafting your message, check out our Edumarketing Toolbox.  We give you monthly scripts and videos that will help you record videos like a pro!

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