In our last article we talked about the three E’s of content marketing. Creating great content that aligns with the three E’s begins by knowing your audience. Although the importance of knowing your audience and narrowing down a target market is critical, clearly defining your message is just as important. In other words, don’t try to cram everything into a single animated explainer video.
Create Tailored Videos
We offer a ton of programs in the mortgage industry. It’s not just one widget. So, you’ll need different videos for each of these. For example, you might need:
Don’t try to explain what your company does, what programs you offer and the great service you provide all in the same video.
Take the time to create a tailored video with a specific message and a specific goal. When you do thi...
I was speaking at marketing conference last year. A session I was excited about attending was on what to post on social media. One of the panelists in the session said that it really didn’t matter what you post on social media as long as you are posting. He then promptly brought out his phone and began recording a live video saying that he was speaking at a conference on social media. Really? I thought. Sure it’s good to brand yourself as an expert in what you do but it would be better to do a video stating that he was speaking at a conference talking about the top three messages that are easy to create on social media that drives attention. That message would leave his audience wondering what they were. They may even post something in the chat asking him to share. He could later go on and share his three tips on social and link back to speaking at the conference. Just shooting a video stating you are someone is like telling someone you are going to Starbucks for a latte. Un...
We know that right now, the reason no one is producing videos all the time is because everyone is slammed. But this is not going to last forever and creating videos and having a plan for creating videos is important for 2021. The real reason everyone is not producing video all the time is that they have a plan for creating videos. Many originators set out to add video to their marketing strategy without having a clear idea of how much it's going to cost them or a clear idea of the process.
Throughout the month of November, I have been sharing the steps that you need to take to set yourself up for success and reach your goals! Once you've have a set of goals in mind, drafted a plan, can manage your time efficiently and identified your areas of improvements, now it's time to set your routine and master the disciplines.Â
What are the disciplines you can get into the practice of doing, that will allow you to succeed in reaching your goals regardless of the rates or market conditions? Set disciplines that will become a part of your routine and daily habits and stick with it. Write them down.Â
Over the past few weeks I’ve been sharing details about a few of the best video editing softwares out there. Last week I shared information about Final Cut Pro X and this week I am going to share details about iMovie. Video is an incredible way to promote yourself, your expertise and your business. In fact, studies have shown that people are more likely to buy a product after watching a video about it, so now is the time to start learning the basics of video editing!Â
iMovie is a desktop video editing software that comes with almost every Apple product they release, making it free to those who own Apple merchandise. Because it is made by Apple, it is only available for those who have Apple products. iMovie is considered the best video editing application for beginners due to its clean and easy to understand interface. If you’re new to video editing, this is the application for you because it allows for easy comprehension of how it works and how to enter the video editing world.
How D...
Last week I shared details about Camtasia, an easy-to-use video editing program for beginners. This is a great option out there for those who aren’t as familiar with the ins and outs of video production, but want to give it a try. There are a number of different video editing programs and this week I am going to share details about Final Cut Pro X.
Final Cut Pro X is a desktop application made by Apple. It’s a great video editing software for those who have Macs, because it’s not available to Windows users. This program is mostly used by independent filmmakers and those that produce videos as a hobby.Â
It works similarly to Adobe Premiere, but it doesn’t include as complex of features like Premiere does. You start editing by importing images, audio and video from a file on your computer or external hard drive. It’s quick and easy to use for those who are familiar with video editing, but don’t have a ton of experience.Â
Compared to Premiere, Final Cut is less expensive since Adobe re...
If you are wanting an easy to use video editing software that doesn’t require you to go to film school, Camtasia by TechSmith may be the software for you. Last week I shared details with you about Adobe Premiere Pro, and this week I am sharing how Camtasia By TechSmith works, along with its best features.Â
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Camtasia By TechSmith
Camtasia is more than just a video editing software. In fact, it is basically two software’s in one - a screen recording and a video editing software.Â
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The video editing software works similar to how Adobe Premiere Pro operates by importing videos, audio and graphics into the library from a file source located on a desktop or hard drive. However; it is much more simple to use. Camtasia’s video editing capabilities is one of the main reasons we recommend it to our clients. Its clean layout and operating system makes the learning process quick and simple. It allows you to edit content you recorded on your computer, while also giving you the option to add...
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