BUILDING A PERSONAL BRAND
We talk about personal branding strategies regularly in this space. But every once in a while, it's a good idea to remind ourselves why we're working so hard to build a strong brand.
Below are some of the primary benefits of a powerful personal brand:
INSTANT CREDIBILITY
If you're a mortgage professional, for instance, the last thing you want to do every time you come in contact with a potential client is to convince them of your expertise.
If you've built your personal brand right, you'll be seen as an expert before you even meet.
Your website, your staff, your marketing materials, your YouTube, your social media, your videos... everything works together to position you as the expert in your area of practiceâso by the time you meet a client in person, your expert status is unquestioned. This is also important when it comes to referrals, other professionals don't want to refer their clients to anyone but the best. A strong personal brand makes it clear t...