Everything You Need to Know About Streaming Live on Facebook
Going live on Facebook is similar to hosting a party, except it is virtual.
You wouldn’t throw a party without cleaning up, organizing tables and chairs, or buying snacks and drinks. Setting up a Facebook Livestream is like being a good party host—it’s all about the details.
But, before you get to the details, you have to choose the party’s theme. Or, in this case, the topic you plan to livestream about.
Common Facebook Live topics include:
Once you’ve decided on a topic, you can begin to plan out all the details like the livestream date and time and what equipment you’ll need.
Follow these instructions to go live immediately or schedule a livestream for a future date.
If you’re not planning to go live immediately, you can schedule a Facebook Livestream for the future. To do so, go to Facebook’s Live Producer and select “Schedule a Live Video.” Enter the time and date, and set up the rest of the live video as you would normally. You can also publish an announcement post. Once everything is scheduled, your stream will go live at the scheduled time.
So that you’re not talking to crickets, schedule your livestream during a day and time when the majority of your audience is engaged with Facebook. Use the data from your page’s analytics dashboard to determine the best timing.
Now that you know how to go live on Facebook, what are you waiting for? Hit that big blue live button and start growing a loyal live stream audience!
Need help honing your message or organizing your Facebook Live strategy or production? Reach out to me today! My team and I can help with any aspect of your Facebook production from creating a show outline to having a producer on with you live to moderate your show. But if you never go live, none of this will help you. So, get out there and start streaming, and let me know how it goes!