Edumarketer Tip #125: Create a Monthly Video Menu

Uncategorized Aug 05, 2021

Creating videos every week requires discipline and planning but can provide great rewards in marketing your mortgage business.   To help generate ideas for your videos, I recommend dividing your weekly videos into segments or categories.  If you have one category for each week of the month, you will be able to come up with ideas for those categories rather than looking at the whole topic of “mortgages” to figure out what video to make for that week. 

Four Course Menu

Think of it as four courses in a menu:

  1. Appetizers
  2. Salads
  3. Main Dishes
  4. Desserts

Yes, there are certainly other options and specialties, but let’s keep this simple.  You can do the same in your monthly video production:

  1. Community/Lifestyle
  2. Focus on YOU
  3. Mortgage Updates/Program Highlights
  4. Stories

By knowing “what” topic you need to create a video about, you can focus more on completing a video within that topic.  Let’s look at the first item on our menu,...

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Edumarketer Tip #124: Topics, Ideas, and Formatting for Mobile Recording

Uncategorized Aug 05, 2021

If you want to create an engaging video, there are many parts at play! You need to come up with a topic, check the video quality, lighting, composition, position, etc. Don’t worry we have some tips that we’re sharing with you to help you get on your way to creating amazing videos!

The first thing is coming up with a topic. Don’t let the idea of brainstorming topics scare you -- It’s not as hard as it seems! Here are a few tips for creating video topics.

Tips for Choosing a Topic/Idea

Start with your Customers

Have you been asked the same question multiple times by different clients? Start there. Go back and think about what your customers and prospects ask most often or which questions they have unanswered that could be the basis for a useful tutorial.

Think about Your Partners

Is there a new process for something in your company? Create a video walking them through the new and/or updated process! Most people are visual learners and learning the new process...

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Edumarketer Tip #123: Advanced tips for mobile video recording

Uncategorized Aug 05, 2021

Over the past two weeks we have talked about tips, tricks, and attachments to help elevate your mobile video production output. So now you are ready to start filming. Follow these four basic tips to increase the production value of your mobile content.

  • Video Settings 

Don't be fooled by the simplicity of those few switch-flips. They can make a huge difference when it comes to capturing beautiful video on your mobile phone! IF you have a phone that’s relatively new, you might have the ability to record video in 4k. The best way to check in is your settings. 

If you're using an iPhone, for example, we recommend going into the camera app, selecting video and choosing "4k" in the top right hand corner of the screen if possible. Doing this could instantly bump up the quality of your footage with just one simple tap.


  • Lighting


Make sure the light is behind your subject, not in front of them. It's more important that they're lit nicely than anything else...

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Edumarketer Tip #122: Mobile Video Recording Apps and Attachments for Eazy, Breezy Production!

Uncategorized Aug 05, 2021

Have you ever tried to record a video on your phone only to find the angles awkward or that it's just not high quality enough for what you need? Well worry no more! We have compiled a list of great apps and attachments that we use for a smooth recording process so that filming will be as easy as possible. 

We’ll begin with phone attachments.  

Phone Attachments

Third party companies are making attachments for phones that enable you to add a variety of lenses, microphones, stabilizers and more. These attachments will bump your production value up to near-pro level! Here are some of our recommendations:

Rode Microphones - these are great for recording clearer audio to ensure that the background noise isn’t overpowering your voice and the important information you are sharing.

Stabilizers - If you are going to be out and about while shooting, getting a stabilizer is great for reducing hand held shake. Shakey videos are distractions from the content you are...

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Edumarketer Tip #121 Quick Tips for Shooting Videos on Your Smartphone

Uncategorized Aug 05, 2021

You don’t need a fancy camera to start recording videos!  It’s as simple as picking up your phone!  Seriously!

Smartphones have evolved into powerful video creation machines and anyone can do it. If you want some tips on how to get started, read on - I’m sharing some secrets for mobile video recording. 

Whether you want something quick and raw, or polished with special effects, it's important that before hitting record on your phone to have an idea in mind for what you will be recording.

In this four-part series we'll explore what makes great videos good as well as walk you through some tricks like video formatting, lighting and composition to mapping out your ideas.

Let’s jump in!  These are some quick hacks to ALWAYS remember when using your phone to shoot video!!



This is a big one!  I cannot tell you how many times I’ve had to call people to let them know they have to reshoot an...

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Edumarketer Tip #120: Video Ideas!!!!

Uncategorized Jun 30, 2021

Video can be used to educate, inform and entertain and you may be wondering what you can shoot a video about.  Coming up with video topics does not have to be complicated.  Let’s look at some examples of what you can create a video or even a video series about:

  1. Product and/or service demonstration are great for video, especially if you are a product-based company.
  2. Ask customers to provide video testimonials. It’s a great way to mix things up.
  3. Walk-through your company and record it. This is great for real estate and mortgage companies. Or introduce your team. Show your borrowers who they are doing business with.
  4. Record a commercial instead of creating an email with a lot of text.
  5. Create an educational video series. Keep the videos short, create a proper call-to-action, and release them through an email campaign with supporting text.
  6. Record a personal thank you. Get your team involved and have them record a thank you message to share in your welcome emails. It...
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Edumarketer Tip #119: Leverage Video in Your Email Marketing

Uncategorized Jun 23, 2021

The right technology and marketing tools make creating new content and seeing what works a breeze. Make sure you have tools that let you leverage videos in your email marketing campaigns, drip plans, and bulk emails.   

Here’s some tips to help you leverage video in your email marketing:

  1. Make sure recipients can find the video. A video can get lost in an email so make sure it’s the main focus.
  2. Make a quality video. Yes, you can use your smartphone to create a video, however you might be hurting your brand if you create a poor-quality video.
  3. Make sure you have a clear call to action. Your emails should be succinct, doing everything they can do to point the reader towards your call-to-action so that email send can generate clicks and conversions.
  4. Ensure the video play controls are visible. In case your video can’t play in a recipient’s browser, always have a back-up. Having a fallback image ensures there will be more user interaction leading to an...
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Edumarketer Tip #118: Make Team Videos With BombBomb

Uncategorized Jun 17, 2021

Using BombBomb to send out videos is important in your business, but it doesn’t always have to be about you.  We encourage our clients to create quick and easy video messages from other members on your team that are tailored to specific people and groups.   You could have your processor send a quick video to your borrower letting them know the status of their file, or telling them what additional information they need.  Rather than taking the time to type everything out or make a phone call, they could shoot a quick status video that covers everything they need to convey.  Simple to communicate and keeps the borrower and realtor engaged with you and your team.

It takes that personal face-to-face approach even further. After a few videos your team will find that these quick video messages are simpler than drafting and proofing a lengthy email message. Not to mention it’s a more personal experience that your prospects and clients can still digest...

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Edumarketer Tip #117: Tips for Recording BombBomb Videos

Uncategorized Jun 17, 2021

There are so many ways to use BombBomb!  You can send out a series of videos to your borrowers that explains the steps of applying for a mortgage.  You can send a personalized thank you video to a borrower and real estate agent after the loan closes.  Whatever you are using BombBomb for, follow these simple steps to get more out of your BombBomb videos:

  1. Don’t Shoot Vertically – We live in a widescreen world — from laptops to social media sites — so turn your smartphone on its side and start filming.
  2. Leverage Good Lighting — The wrong light can cast shadows on your face. If the lighting in your office isn’t great, try facing a window and use the sun to gather some natural light.
  3. Speak with Energy — People naturally respond more when the person talking is enthusiastic. The emotion is contagious, in a sense.
  4. Minimize the “Ums” — Whenever we pause and think about something we say, “Um….” or...
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Edumarketer Tip #116: Five Reasons You Should Have a YouTube Channel

Uncategorized Jun 17, 2021
  1. Gives Your Audience More Content

One really good reason to have a YouTube channel is to give your audience more content.  Even if you are already posting video onto social media and your website, having a YouTube channel allows you a FREE platform to spread your wealth of knowledge.  When people get a lot of good content that is solving their problems, they stay longer and like to come back and visit more often. 

  1. Establishes Your Brand and Identity

Having video someplace else gets your brand out there in another location which starts to grow the level of awareness and expertise that you have.  You should make sure your YouTube channel mirrors your brand on your website and social channels.  Also, be sure to include your link to your YouTube channel on your signature line. 

  1. Builds a Closer Personal Connection

There is no mistaking the challenges we’ve all had over the past year connecting with others.  The pandemic certainly put up a...

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