SEO isn’t only relevant for your website and blog posts. In fact, YouTube, also owned by Google, has become the second largest search engine online.
People search YouTube for information, like “How Do I Buy A House”, “How Can I Cancel MI”, “What Is A Mortgage”, just as they would on Google.
There are some simple steps you can take to help make your videos easier to find on YouTube.
First, use a good title when you post your video onto YouTube. Titles are the best way to catch someone’s attention. You want to keep your title short, interesting and informative. Not always easy. Think about a top ten list. Something like, “Three Things You Need to Know About Buying Your First Home” or “How to Beat a Cash Offer” will capture their attention and let them know what your video is about. If it resonates with them and what they are searching for, then good chance they will click on...
Sure, you love to send out email marketing. We’ve been doing it for centuries! But, if you want to get people to actually look at your emails you should add video.
According to Animoto, adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribers by 26%.
Adding a video thumbnail into your email also boosts engagement. In fact, just adding a video thumbnail over a plain image can increase your click through rate.
Our two favorite email platforms that easily incorporate video are TotalExpert and BombBomb. In fact, BombBomb is so easy to use you can record a video directly from your phone and upload it directly into the platform, so if you want to capture the attention of a real estate agent, why not go stand in front of their listing, record a video and send it to them. It will probably get their attention.
Find ways to incorporate video into your...
Traditional in-your-face TV infomercials and blatant calls-to-action have almost been replaced by a smarter, subtler brand of business video.
But that’s not to say that there isn’t room for friendly reminders of who you are. Greetings and sign-offs are an important part of video production because subtly promoting your business can push your audience to complete the goal you’re working toward.
On the other hand, you should be wary about being too subtle with your ask. “First Kiss” is actually an advertisement for Wren Studio, a clothing company, but you'd be hard-pressed to know that after watching it.
Click HERE to watch the video.
This interesting and emotionally captivating video went viral (41 million YouTube views in three days, and 143 million to date), but without a call to action or a next-step direction, it lost its momentum — and potential sales.
So how do you strike the balance between subtlety and over-promotional?
...
Writing out a script or outline for your video is a key component of your pre-video production planning and unfortunately one that is often not done.
Once you’ve defined your audience and your message, you need to set your budget. Failing to work out the financial costs during pre-production is a good way to inadvertently go over budget. Plus, vagueness means that it’s impossible to manage expectations.
There are some elements of video creation which are going to be more costly than others. If you don't have a plan and don't know what you want for the outcome, you may end up hiring a video production team that either under delivers or ends up costing you more.
Finding the Right Video Production Team
If you are going to shoot your own video with your own equipment, look for a video production team that offers a monthly video production service. If you want explainer videos created, work with a team who can help you storyboard.
If you're thinking of cutting costs by whipping up a quick video on your smartphone with your employees as cast and crew, keep in mind that when it comes to brand perception, a poor-quality...
In our last article we talked about the three E’s of content marketing. Creating great content that aligns with the three E’s begins by knowing your audience. Although the importance of knowing your audience and narrowing down a target market is critical, clearly defining your message is just as important. In other words, don’t try to cram everything into a single animated explainer video.
Create Tailored Videos
We offer a ton of programs in the mortgage industry. It’s not just one widget. So, you’ll need different videos for each of these. For example, you might need:
Don’t try to explain what your company does, what programs you offer and the great service you provide all in the same video.
Take the time to create a tailored video with a...
50% Complete
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.