Edumarketer Tip #133: Discover Your Expertise

Over the next several months we are going to be sharing with you information to help you build a foundation of creating educational video content. These tips will help you create more video content. We’re including a handout that you can download, print off and use. Each week we will break out one step to help you come up with topics that will help to educate your borrowers and partners. We encourage you to print off the hand out and follow along each week.

The first step in creating video content is to know who you are and how you help your customers. Simple right? Not really. I’ve worked with several long-time originators who have struggled with explaining all that they do. Take the time to answer these questions and if there is anything we can do to help you, please contact us at [email protected]. We love helping originators create video content!

Discover Your Expertise

If you are a financial planner, your expertise is helping people invest, save and increase their wealth. 

If you are a mortgage professional, your expertise is helping people qualify for financing a home of their dreams. 

If you are a chiropractor, you help people stay healthy and release their pain. 

If you are a real estate agent, you help people buy the home of their dreams or create wealth with investment properties. 

If you are an attorney, you help people start a business, or protect their business, or stay compliant, or whatever you may specialize in. 

The first question you must answer may seem very simple to you, but it is important to lay the foundation of who you are, what you do and how your prospects and clients can quickly identify why they would do business with you. It begins by answering the following questions:

1. Who are you?

2. How do you help your customers?

I’ll give you an example of how I answer these questions: I am an edumarketing specialist. I help companies and individuals develop and implement training and marketing to position themselves as experts in their fields. 

It is important for you to have a clear idea of what you do and how you help your customers so that you can quickly tell them why they might use you. 

For some, this is called your UVP, or unique value proposition. Let’s look at another example: 

If you are a real estate agent, your answers might look like this: I am a real estate agent. I match buyers and sellers and help them meet their homeownership goals. 

You may only want to work as a listing agent, so you may only focus on getting listings, so you may only state the following:

I am a real estate agent. I help homeowners list their homes so that they can realize the highest return on their investments. I do this by helping them prepare and show their homes with little stress and worry.

You get the idea.

Take a few minutes and answer the questions for yourself:

1. Who are you?

2. How do you help your customers?

Click HERE to download the Quickguide