Edumarketer Tip #134: Identify Your Ideal Customer

In Tip#133, you identified your expertise. The next step in creating video content is to identify your ideal customer. 

To identify what your customers want to know about, you must first understand who your customer is and what are their needs. 

Fact: 86% of consumers say personalization plays a role in their purchasing. 

Knowing your customers’ needs and the questions they may have about making a purchase or doing business with you is the first step in creating your edumarketing plan. 

Let’s start with step one, which is identifying your ideal customer.

Step One: Identify Your Ideal Customer

Here is what that may look like if you are a real estate agent. 

Ideal Customer(s):

1. Someone who wants to purchase a home.

2. Someone who wants to sell their home.

Pretty basic, huh? Now, we will get into more detail about their wants and needs and how to drill down on what they need to have to really qualify as a customer, but at the end of the day, if you are a real estate agent, your ideal customer wants to buy or sell a home.

Pretty basic, huh? Now, we will get into more detail about their wants and needs and how to drill down on what they need to have to really qualify as a customer, but at the end of the day, if you are a real estate agent, your ideal customer wants to buy or sell a home. 

How about if you are a mortgage originator? Who is your ideal customer? 

Someone who wants to finance a home. 

So, take a moment and identify your ideal customer.

Real Estate Agent Ideal Customer:

Someone looking to buy:

1. Their first home

2. A bigger home

3. A new home

4. A smaller home

5. A vacation property

6. An investment property

7. A multi-family home

8. A condo

Each of these specifics still relates back to their ideal customer—someone who wants to buy a home—but gets more specific about where that customer may be in the buying process and speaks specifically to their questions and needs. 

Now, you make a list of some of your customer segments. Take some time to complete your list.

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