Edumarketer Tip #130: Tips for Making Video Content on Your Phone

We know you’re eager to know how to make a video with your phone, but if you want something really polished, you need to think about your content before you hit record. Here are three key things to keep in mind:

1. Start strong

One of the most important things is to grab the viewer’s attention near the beginning of the video. As humans rapidly devolve into goldfish, our attention spans aren’t quite what they used to be. Create a sense of engagement upfront to make people want to continue watching. Want to hold them for the duration of the video? Keep it short and sweet and get to the point.

2. Map it out

To help you get there, make sure you map out your beginning, middle, and end. Making a video is like getting lost in a corn maze, it’s not so bad if you have a plan, but if you don’t, you’ll be stuck in there munching on raw corn until it gets dark and security pulls you out. Okay, so mobile video production isn’t exactly like a corn maze.

3. Think about the finished product

Oh, and don’t overlook your video’s thumbnail. Having one automatically generated rarely turns as good as when you shoot something specific for your video’s still image. That way you’ll have an eye-catching introduction to your video.

If you need any help or would like additional guidance on equipment, you can reach out to us at [email protected].