Everything You Need to Know About Promoting Your Facebook Live Event and Grow an Excited Audience

Last week, we shared how to start streaming on Facebook Live and this week we are sharing how to grow your audience. Facebook live is an easy way to educate your real estate agents and borrowers.

Unless you’re the spontaneous type and plan to go live right away, you’ll need to promote your livestream ahead of time. Advertising your upcoming livestream ensures that you’ll have an audience ready to interact with you the moment you go live.

Our three tips can help you grow viewership long before you’re live on Facebook:

1. Tag Friends, Family, Partners, and Other Brands

Generate excitement about your upcoming livestream by tagging people you think would enjoy the content. Tag friends and family and ask them to share the post with their network. Or tag your business partners and brands you’ve done business with too. Just make sure you are providing value to that audience and you aren’t “that guy” on Facebook who “keeps tagging me in...

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Five Steps to Getting Started with Facebook Live

Going live on Facebook is similar to hosting a party, except it is virtual.

You wouldn’t throw a party without cleaning up, organizing tables and chairs, or buying snacks and drinks. Setting up a Facebook Livestream is like being a good party host—it’s all about the details.

But, before you get to the details, you have to choose the party’s theme. Or, in this case, the topic you plan to livestream about.

I'll be doing a webinar later this month on September 16th sharing how to do Facebook live events. Click HERE to register for this free webinar.

Common Facebook Live topics include:

  • Q&A sessions
  • Interview series
  • Industry news
  • Behind-the-scenes looks
  • Topics requested by your audience
  • Whatever you want to talk about

Once you’ve decided on a topic, you can begin to plan out all the details like the livestream date and time and what equipment you’ll need.

Follow these instructions to go live immediately or schedule a livestream for a...

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How Are You Using Video?

Uncategorized Feb 10, 2020

Consumers are looking for information online.  Many are looking for information about how your process works.  Having video on your website or on YouTube helps you get discovered.

You can make your own videos that gives information about you and your process, or you can use explainer videos that are cartoons that go through the process.

You can also create videos that explain the process using stock video footage. These types of videos, like the example shown here make it simple for you to create videos for your team that they can personalize with their own intro and outro video. These types of videos are great for people who are busy or afraid to get in front of the camera...like so many of us.

However you choose to use video, the most important thing to do is to get started.  Even if it's just a few videos to start with, you can leverage the power of video.


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