Edumarketing: More Teaching, Less Selling

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Nobody wants to be sold to, but nearly all of us are open to learning something helpful.

To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.

What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.

Homebot has added a new feature for you to upload personalized videos into your dashboard. We’ve been helping our clients record their videos to upload into Homebot and thought we’d share the list of videos and how to upload your videos. Have fun! Remember, the more your clients see you, the more they know you!

Below is a list of the Homebot Videos you can make as well as some examples.

1. Homeowner Intro

https://youtu.be/v54dsz8TOPs

2. Intro to Refi

https://youtu.be/VsSC2CWq_gE

3. New Home

https://youtu.be/WYe8lsbaKHg

4. Buyer Intro

https://youtu.be/czURquEE94s

5. Prequalification

https://youtu.be/2S_gyG4B3Aw

6. Should You Sell

https://youtu.be/ViDOQS6q8dQ

7. AVM Alert - High Demand Market

8. Your Market - In High Demand

https://youtu.be/7IR2K2yJzUo

9. Rent and Buy Another

https://youtu.be/RKtA4CnrFcw

10. Sell & Pocket the Cash

11. Investment Property

https://youtu.be/_N-CqZC9fDw

12. Your Market - Balanced

13. Your Market - Cool

Ginger Bell

CEO & Founder,...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Chris Carr with Freedom Home Loans.

Chris's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

We’ve been making it easy to record mortgage videos with our weekly scripts for the past few years. It has been a great joy to see originators who were terrified to create a video be able to record weekly videos.

In this week's tip, we share a video on how to download scripts from our Edumarketing Toolbox and upload them into a teleprompter app on your phone.

We also have links to the teleprompter apps on our website at www.edumarketing.com/equipment

Ginger Bell

CEO & Founder, Edumarketing

PS: Whenever you’re ready, here are 3 ways we can help you create more videos to connect with your borrowers and partners.

1. Book Your Complimentary Strategy Call to learn how to create more videos that will bring you more business - schedule a call here.

2. Subscribe to our YouTube channel to learn more about creating videos - listen here.

3. Join Us in Our Facebook Group, “Mortgage Video Mastermind” to learn from other industry leaders and other...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Mike Henson with Kings Mortgage Services, Inc.

Mike's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Three Quick Content Ideas for Short Videos

While it’s important to create longer 2-5 minute videos to explain programs and updates in our mortgage process, you should be creating short 3 to 30 second videos to engage with your audience on social media. I know, not our favorite thing to do, but if you want to build your database, it’s a great way to find new borrowers. So, let’s look at three quick content ideas to help you create short videos.

One: You Don’t Always Have to Be on Camera

Good news, right?! The next time you’re at an open house or realtor listing, take out your phone and record five to 10 2-to-3-second clips on your phone. This might be a short clip of the kitchen, the backyard, opening the front door, walking to the home, etc. Your voice does not need to be on camera, and you don’t need to be on camera. Now, on your phone you have a handful of clips of a house.

Open up TikTok or Instagram Reels, add some trending music and a little...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Stuart Kiehne with Redwood Mortgage Services: https://youtu.be/OEJzFYrRveI

Stuart's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Six Content Ideas to Make Short Engaging Videos for Social Media

Yes, you can use social media to create short, interesting videos that will educate and connect you with borrowers. Here’s six content ides that you can use to make short videos for Instagram, TikTok, Facebook and YouTube Shorts. The idea is to make the video short with quick clips of tips. We’ve included an example for you. Grab your phone and take a quick video of yourself working at your desk or answering the phone or making simple gestures. You don’t have to talk. Just record yourself, then add your tips, music and post.

Here's six content ideas for you to use to add text to your video.

1. Just a common myth
2. Behind the scenes/day in your life
3. Mistakes to avoid
4. Discuss an industry trend
5. Share a lesson you’ve learned
6. A top reason why people live in a city

Ready to try it? Grab your phone and play around with it! It’s a great way to connect with your audience.

Ginger Bell

CEO &...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Andrew Vierra with WealthWise Mortgage Planning: https://youtu.be/33-o-NmlbHY

Andrew's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Make Your Instagram Videos Interesting by Adding Music

While Instagram was originally created as a platform for sharing photos, it’s no longer a photo-centric platform. Instagram is charging headfirst into the video industry, opening new opportunities for you to create short educational videos to engage with your audience.

Instagram is all about video sharing, whether in the form of stories, posts or reels. There are lots of ways to optimize your videos on Instagram. One of those ways is to add music. Each Instagram post type has its own set of steps you have to follow to add music. Here’s what you need to know to add music to your Instagram stories.

Adding music into Instagram stories

1. In the Instagram app, tap the “Your Story” icon. This is located in the top left corner of the app.
2. You’ll then be met with the option to either select a video clip from your camera roll or record a new video. You can select a video from your camera roll by hitting the...