Weekly Tips to Keep You on Top of Your Video Game
Shoot Your Video Horizontally
Horizontal video is currently the most common format for distribution, and that’s likely to stay the same for quite some time. The vertical video slowly became more popular after 2010, following the release of the iPhone, and as most smartphones adopted a similar, taller screen shape.
It’s Better for Long-Form Content
Nobody wants to watch long-form content in a vertical format. Not only do people prefer to consume content on bigger devices, but even when they do consume content on their smartphone, it’s very easy to simply flip the phone sideways and watch the video horizontally.
We’re Naturally Equipped for Horizontal Video
Our eyesight is naturally horizontal, allowing us to see more in our peripheral vision. That’s why horizontal video has long been the most popular option and why most viewers prefer it.
It’s Professional
Anybody can record vertical content on their phones nowadays, but high-resolution,...
Weekly Tips to Keep You on Top of Your Video Game
Drop Zillow and Add Video to Your Marketing Budget
I was having a conversation with a new client the other day, who is a branch manager for a team of about 11 originators. He shared with me that he was cancelling his Zillow and Google GEO Caching for the year to add video to his marketing. He said he had absolutely no results from either and knew he needed to get into video. It made me think about how many times do we honestly look at the services we are using and how they are working for us. So, where can you cut your advertising budget to increase doing video? Could it be with Zillow or Facebook Ads or something else. As we build our marketing plans for the coming year, look at where you can cut something to add something.
Here are some statistics to help you validate doing more with video this year: (from Wyzowl)
- 94% of video marketers say video has help increase user understanding of their product.
- 78% of video marketers say video...
Edumarketer Tip #142: Top Ten Video Recording Tips for 2022
It’s that time of the year for tips for 2022! I hope that you make this the year you finally start recording videos! To help you record more videos, we’ve made a top ten tip list to recording video.
Here they are:
Number Ten: Know your message.
Number Nine: Know your audience.
Number Eight: Know your call to action.
Number Seven: Know your channel.
Number Six: Think in points.
Number Five: Record on your phone.
Number Four: Record where you are.
Number Three: S.O.S. – Smile, Open, Smile.
Number Two: Shoot and send.
Number One: Just do it!
If you need help crafting your message, check out our Edumarketing Toolbox. We give you monthly scripts and videos that will help you record videos like a pro!
Edumarketer Tip #141: Scheduling Time to Record Videos
You want to record videos and you probably have some amazing ideas about the videos you want to record, but you simply cannot find the time to do it. We’ve all been there. In fact, we even find it difficult to find time to record videos and we are in the video recording business.
Here are some top tips to schedule time to record your videos.
- Have your equipment and recording are set up and ready to go. If you have a place where you can easily record a quick video you will be more likely to record a video. It doesn’t have to be a big fancy studio. It can be in your office on your computer or outside on your phone. The main thing is that you have easy access to your phone, computer camera or digital and you are set up with a mic and way to record. As long as you have your phone with you, you have a way to record a video and the quality on most phones are great, so just pick up your phone and record.
- The next thing is to schedule time in your calendar for...
Edumarketer Tip #140: Educational Marketing Content
You can create educational marketing content in many different ways. We talk a lot about video, because we need more video in our industry and it is new, but there are many other means to educate that have been used for a long time. I love leveraging my educational marketing content with blogs, handouts and webinars.
There are many options for creating edumarketing content. You may write a blog post or create a video for your YouTube channel. You may create a check list to use to capture leads on your website or an online course for your eLearning site. You may create a PowerPoint slide deck to use in a webinar or you may use the topic as a discussion in your podcast. You can develop several different deliverables for each topic. The most important thing to remember is to take your topic and write your content, then develop your deliverables. Yes, this process does take a bit of up-front work, but once you have done it, you will be thankful because you will...
Edumarketer Tip #139: Creating Content Headlines
In Tip #138, we went through identifying topics. Once you have a general idea of a topic, you will want a catchy headline to use to title your video. Let’s look at how to create content headlines.
Write the Content Headlines You Can Build For Each Topic
Let’s drill down on questions, answers and information your prospects and customers are looking for. Content headlines become the headline that will show up in online searches or articles you write. The content headline is what will grab the attention of the viewer.
Let’s look at an example of the topic: Investment Properties for our Real Estate Agent:
Take a few minutes with one of your topics and write out some ideas for content you can develop. If you are looking for ideas, go to Google and type in your topic. Google will tell you what people are asking for, and you can begin developing your content ideas from there.
Your headline is what will attract the viewer to read, watch or...
Edumarketer Tip #138: Write Down General Topics
The content you develop will help to educate your prospects and customers and answer questions they have regarding your products and/or services. Coming up with different content is not hard when you have a list of topics to pull from. You should always have a list of topics. If you want help in coming up with topics, we have written a 52 Week Video Planner Guide that will help you create videos, by giving you a topic for each week. You can find it on Amazon by clicking HERE or on our website HERE.
Write Down General Topics
If you are a mortgage professional, your topic may be saving money for a down payment, or benefits of buying vs. renting. Write out several topics. The idea is to discover what topics you want to start building your content around. You don’t have to do anything more than just write down topics. Take a few minutes and write down at least five topics. You may come up with more than five topics. Just focus on your...
Edumarketer Tip #137: Identifying Referral Partners
You should always leverage your videos and use them to help build your business with your referral partners.
Sharing your videos with your referral partners is one of the primary reasons to create videos and you should integrate creating edumarketing campaigns for your referral partners and existing customers. Let’s not forget that your customers are not just those who buy one time from you. Your existing customers can and may be a great referral source for you. They can also be repeat customers, so you will want to look at building long-term edumarketing plans for your existing customers to continue to buy from you in the future. By being that resource and trusted expert, you will build customers for life!
Identifying Referral Partners
Yes, you guessed it—another activity for you to complete. Every business, no matter who you are and the product or service you offer, has potential partners. If you are a mortgage originator, your partners are real estate agents....
