HOW TO CREATE A SUCCESSFUL VIDEO CONTENT MARKETING STRATEGY
There are a lot of options when you decide to develop a video content marketing strategy and making video content might seem intimidating at first, but don’t worry. These 10 tips will help get you started in the right direction.
1. SET YOUR GOALS
As with any good strategy, your video marketing strategy should start with clear goals. With video you can engage and inform your audience as they consider your products and services. Your videos can guide customers to the decision to buy.
Lastly, you can use video to delight and retain your customers so that they buy more. Different types of video content can fit right into that funnel and support your strategic goals.
2. CREATE YOUR YOUTUBE CHANNEL
A video content marketing strategy is not really complete without YouTube. You’re probably already well aware of the dominance YouTube has over other streaming video services. Chances are, you’re just like everybody else who has somehow found themselves in an infamous YouTube rabbit hole, spending an unreasonable amount of time watching clips.
Get your YouTube channel up and running. You’re going to need it. You’re likely going to be hosting most, if not all, of your videos on YouTube. You might as well start getting used to it.
If you’re new to using YouTube as a video platform, don’t worry, we can help you create your channel and manage your posting, thumbnails and branding. Just contact us to find out how we can help.
3. KNOW YOUR AUDIENCE
If you want to make video content that is going to attract an audience, you have to know who that audience is. The good news is you’ve probably been thinking about these people for a long time. They should be the same people you had in mind whenever you were developing your company’s products or services.
They were who you were thinking about when creating your value proposition. You should already have a strong idea of who your target audience is. Now, you just have to get into their heads a little more. Consider these questions:
Share all of that with them. There might be a good chance you are a lot like your audience, so don’t forget yourself. Think about the type of content you like to watch. Consider the types of videos you like. Think back on all the times a company has successfully attracted you with their video content marketing.
Use all this information for your video production. By understanding your audience, you take a giant step towards creating an effective video content strategy.
4. UNDERSTAND THE DIFFERENT TYPES OF VIDEOS
There are several different types of digital video in the content marketing world. While the actual content is what is most important, the content type is a key frame that will help you target your audience. Different types of videos play different roles in your strategy and marketing funnel.
Some types of content marketing videos are better at attracting and building a new audience. Other types might be tailored better to an audience you already have. In other words, different types of video content are good fits in different stages of the video marketing funnel we discussed earlier.
5. INVEST AND BUDGET REALISTICALLY
Video content marketing can have an excellent return on investment. That doesn’t mean you should automatically throw a bunch of money at it. On the flip side, you shouldn’t expect to get away with not investing in your video marketing.
There is a Goldilocks happy medium that you have to find. You certainly don’t need to go out and purchase blockbuster movie grade film equipment. In fact, a good camera phone could be enough to get you started. Though, eventually you will want to invest in better equipment.
Don’t forget that you’re not just investing your money. You’re also investing your time. Video content marketing can very literally be a full-time job. If you are a one-person operation, there’s no realistic way you can spend all of your time committed to deploying your video content marketing strategy. Make sure to set your goals knowing there’s only so much of you to go around.
6. POST CONSISTENTLY AND OFTEN
If you look at any list of video content marketing tips, you’re bound to find advice about posting habits. Putting up videos often and consistently is one of the most important steps you can take to gain a following. You might not be an aspiring influencer trying to gain infinite subscribers. Still, one of your main goals is to build awareness. Posting regularly will help you achieve this goal.
LIGHTS, CAMERA, ACTION!
Now that you have all the tools you need to create a successful video content marketing strategy, it’s time to roll film. Take everything you learned from these helpful tips and start engaging with your customers by video.
Remember to be patient with yourself. Not everyone was born a Hollywood director, but with a little practice and a good strategy, your video content will become a driving force in your marketing strategy.
We can help you! Our Virtual Video Producer allows you to shoot your video and then let us take over from there. You shoot the video, we make it awesome! If you’d like help with your video, connect with us at www.edumarketing.com.
Always pass on what you have learned!
CEO & Founder, Edumarketing