Edumarketer Tip #118: Make Team Videos With BombBomb

Using BombBomb to send out videos is important in your business, but it doesn’t always have to be about you.  We encourage our clients to create quick and easy video messages from other members on your team that are tailored to specific people and groups.   You could have your processor send a quick video to your borrower letting them know the status of their file, or telling them what additional information they need.  Rather than taking the time to type everything out or make a phone call, they could shoot a quick status video that covers everything they need to convey.  Simple to communicate and keeps the borrower and realtor engaged with you and your team.

It takes that personal face-to-face approach even further. After a few videos your team will find that these quick video messages are simpler than drafting and proofing a lengthy email message. Not to mention it’s a more personal experience that your prospects and clients can still digest on their own time. A win-win for the consumer experience.

BombBomb allows you to track and measure your video engagement and tweak where needed.

When video messages are integrated with your CRM, there’s no guesswork when it comes to tracking follow up and engagement.  When you see a borrower view a video 35 times, you know you have an engaging video. 

Just starting a video marketing strategy?

Try different topics and content forms and track their performance. See what types of videos are resonating with prospects (and do more of that!) and keep an eye out for things that may not be working well with your team or your particular market.  Once you find a sweet spot, leverage branding and consistency (a hashtag, a dedicated day/time, appearance in a newsletter, etc.) to build your following.