Know Your Audience!
You can’t create knockout videos without first making a plan of what you are going to talk about. You can hire a professional video production team who comes in and shoots video and you can hire editors who will edit and produce your videos, but most video production staff do not have the industry expertise to help you create your content. Taking the time to plan your videos will not only save you time, but money, too.
Let’s begin with tip number one:
Figure Out Your Audience
We offer a lot of different products in the mortgage industry and you cannot make a video about everything, so knowing who you are targeting as your audience is critical. We have first-time homebuyers, investors, veterans and retirees. There are those who want to refinance a home and those who want to buy a home. You can create content for consumers or real estate agents. Don’t ever fall into the trap of assuming that all consumers want to see the same content. They don’t and they are looking for different information online. So, dialing into a specific audience for your video is important. You can make different videos that speak to different audiences.
After all, your audience is made up of more than just one customer with one interest. The group of people you’re targeting is likely to have overlapping interests that you can exploit when planning your video content.
If you are struggling in figuring out your audience for your video, answer these questions:
Narrowing down your video to a specific audience, rather than a generic audience will help you create a much more targeted and effective video.
Too often, video campaigns are built to include everyone but result in reaching no one. Be sure to create your video message to your targeted audience. Find out what will interest them, answer their questions and position yourself as the expert.
Need help honing your message? Reach out to me today! My team and I can help with any aspect of your video production from creating an outline to having a producer edit and produce your videos. But if you never start creating videos, none of this will help you. So, get out there and start recording, and let me know how it goes!
CEO & Founder, Edumarketing
PS: Whenever you’re ready, here are 3 ways we can help you create more videos to connect with your borrowers and partners.
1. Book Your Complimentary Strategy Call to learn how to create more videos that will bring you more business - schedule a call here.
2. Subscribe to our YouTube channel to learn more about creating videos - listen here.
3. Join Us in Our Facebook Group, “Mortgage Video Mastermind” to learn from other industry leaders and other LOs who are building their business using video - join here.