Weekly Tips to Keep You on Top of Your Video Game
Three Quick Content Ideas for Short Videos
While it’s important to create longer 2-5 minute videos to explain programs and updates in our mortgage process, you should be creating short 3 to 30 second videos to engage with your audience on social media. I know, not our favorite thing to do, but if you want to build your database, it’s a great way to find new borrowers. So, let’s look at three quick content ideas to help you create short videos.
One: You Don’t Always Have to Be on Camera
Good news, right?! The next time you’re at an open house or realtor listing, take out your phone and record five to 10 2-to-3-second clips on your phone. This might be a short clip of the kitchen, the backyard, opening the front door, walking to the home, etc. Your voice does not need to be on camera, and you don’t need to be on camera. Now, on your phone you have a handful of clips of a house.
Open up TikTok or Instagram Reels, add some trending music and a little bit of text, and voila — you have now created a quick and simple piece of content, informative but fun and playful.
As a bonus tip, you might even add a few quick tips on the reel, like low down payment options, or easy to qualify.
Two: Tell a story of a milestone
There is a 1 Second Everyday app to capture a 1-second clip throughout the course of a year. You can use this to create a quick video highlighting the progress of a year, but for our mortgage industry, you might use this tool to create a quick video showcasing a local community, or a home being remodeled, or you meeting with borrowers, or the process of getting a home on the market with your real estate agent.
You can use this app in conjunction with the Videoshop app to speed up the video, and with using 1 Second Everyday, even add pictures or videos to create something fun and engaging, as the music through Instagram reels or TikTok, and again you’ve created something fun and creative.
Three: Share a quick tip
What are questions you get asked all the time that you could answer in less than 30 seconds? Brainstorm a list of 10 to 15 quick tips that you could give when it comes to your community, relocation, moving, buying a home, etc.
When you go to record each video, instead of recording it all the way through, record a few clips separately. You may record a quick introduction, then two or three points, and then a separate clip for the ending. Then, open up Instagram Reels or TikTok, upload each one of those clips, add a little bit of text and voila — there you go!
Now you’ve created a great piece of content that’s quick but also extremely helpful and can help establish yourself as an authority in your local area.
The key to incorporating edumarketing into your content is getting a plan together for planning, creating and editing and then distributing your content.
Don’t forget that Instagram reels and TikTok can be shared outside the platforms. You can also share your content to your e-mail database, as well as sharing them on other platforms like LinkedIn, Twitter, even Pinterest.
We love hearing from you see what you are doing on your social media. Please share with us!
Ginger Bell
CEO & Founder, Edumarketing
PS: Whenever you’re ready, here are 3 ways we can help you create more videos to connect with your borrowers and partners.
1. Book Your Complimentary Strategy Call to learn how to create more videos that will bring you more business - schedule a call here.
2. Subscribe to our YouTube channel to learn more about creating videos - listen here.
3. Join Us in Our Facebook Group, “Mortgage Video Mastermind” to learn from other industry leaders and other LOs who are building their business using video - join here.
