Consumers are looking for information online. Many are looking for information about how your process works. Having video on your website or on YouTube helps you get discovered.
You can make your own videos that gives information about you and your process, or you can use explainer videos that are cartoons that go through the process.
You can also create videos that explain the process using stock video footage. These types of videos, like the example shown here make it simple for you to create videos for your team that they can personalize with their own intro and outro video. These types of videos are great for people who are busy or afraid to get in front of the camera...like so many of us.
However you choose to use video, the most important thing to do is to get started. Even if it's just a few videos to start with, you can leverage the power of video.