Weekly Tips to Keep You on Top of Your Video Game

Drop Zillow and Add Video to Your Marketing Budget

I was having a conversation with a new client the other day, who is a branch manager for a team of about 11 originators.  He shared with me that he was cancelling his Zillow and Google GEO Caching for the year to add video to his marketing.  He said he had absolutely no results from either and knew he needed to get into video.  It made me think about how many times do we honestly look at the services we are using and how they are working for us.  So, where can you cut your advertising budget to increase doing video?  Could it be with Zillow or Facebook Ads or something else.  As we build our marketing plans for the coming year, look at where you can cut something to add something.  

Here are some statistics to help you validate doing more with video this year: (from Wyzowl)

1. 94% of video marketers say video has help increase user understanding of their product.
2. 78% of video marketers say video has directly helped increase sales.
3. 43% of video marketers say video has reduced the number of support calls they’ve received.

Let’s look at areas you should be using video in your business:

1. Have a YouTube account
2. On your website
3. In your social media
4. At milestones in the loan process
5. Marketing to your referral partners
6. In your email marketing

Make 2022 the year you add video to your marketing plan…REALLY….this is the year to do it!