Why Use Video?

Uncategorized Nov 08, 2023

Videos offer a dynamic way to engage your audience. They can simplify complex topics, making them easier to understand. Plus, videos are more likely to be shared on social media, increasing your reach and credibility.

Types of Videos to Create

1. Explainers for First-Time Homebuyers

Create short videos that break down the mortgage process, from pre-approval to closing. These can be invaluable for those new to the homebuying process.

2. Mortgage Rate Updates

Regularly update your audience on mortgage rates. A quick video can provide insights into market trends and what they mean for prospective homebuyers.

3. Refinancing Options

Discuss the pros and cons of refinancing, who should consider it, and when it's the best option.

4. Case Studies/Testimonials

Share stories of clients you've helped successfully navigate the mortgage process. These real-world examples can provide social proof and inspire confidence.

How to Embed Videos in Blog Posts

Embedding videos into your blog posts is simpler than you might think. Most blogging platforms offer an "Embed" option. Simply copy the video URL and paste it into your post. Make sure to include a text summary for those who prefer reading or can't watch the video.

Leveraging Videos in Newsletters

Including videos in your newsletters can make them more engaging. Here are some tips:

  • Use a compelling thumbnail to encourage clicks.
  • Keep the video short and to the point.
  • Add a call-to-action, encouraging viewers to learn more or get in touch.

Videos are an excellent tool for educating both consumers and real estate agents in the mortgage industry. They offer a dynamic, engaging way to convey complex information, making it easier for your audience to understand and act on it. Start incorporating videos into your blog posts and newsletters today to provide value and build trust with your audience.

If you’d like to start doing more videos or find out how we can create a plan to add your videos to your website or newsletter, please email me at [email protected]. We can set up a strategy call to help you!


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