Mortgage and Real Estate Professionals

Learn how to make videos for TikTok! 

Get Your Copy!
Get Your Free Bonuses!
Join our Mortgage Influencers Group!

Have you always wanted to make TikTok videos but didn't know where to start?  We wrote this book for you! 

It's a step by step guide that will walk you through every step of setting up and recording videos on TikTok.  This book was written specifically for mortgage and real estate professionals by professionals who use TikTok to educate consumers about the homebuying process. 

The authors have posted TikTok videos that have literally gone viral with over 2 million views.  They know from experience, what it takes to capture attention and turn videos into applications.   

Get your book today and start making videos on TikTok to educate consumers and stand out!  

Get Your Copy Here!
Get Your Bonuses!


Video Scripts

We give you 60 short video scripts to help you start making TikTok videos! 

Buy Your Copy
Get the Bonuses

What's Included?

To be successful with TikTok marketing, you need to know how the platform works and how the users interact with each other. This guide will explain all you need to know to create successful marketing campaigns in order to market your business successfully. You will find it an easy and engaging read and I encourage you to read it from start to finish and then begin to implement the tips and advice you find here. You will learn that a number of businesses and organizations have already leveraged the platform to get the word out. What they have done is not rocket science and you can replicate their success easily. Engagement with the TikTok user base is essential and this guide will show you how to achieve that. Other marketers have tried marketing on TikTok and failed. I do not want you to make the same mistakes that they did, so follow the steps in this guide and you will maximize your chances of success.

Plus, register for our bonuses and we give you over 60 short video scripts to use for your TikTok videos. 

Order Your TikTok for Mortgage and Real Estate Professionals Book Today! 

Buy it on Amazon!

Step 1

Order the book

Buy on Amazon!

Step 2

Sign up for your Bonuses! 

Get Your Bonuses!

Step 3

Start Recording!   

Video Production
TikTok Book Bonuses



In July 2021, Ginger Bell spoke at a conference in Salt Lake City, UT. Her topic was video marketing. Danny Ruiz attended that conference and saw Ginger speak. He approached Ginger after the conference and asked if she could help him produce videos in Spanish. He had been doing videos periodically, but not regularly and he needed help. Ginger was excited to hear about Danny’s interest in creating Spanish videos, because there are not a lot of Spanish videos to help consumers understand the mortgage process. Every month Ginger would meet with Danny online to discuss what topics he should make his videos about. She would record his videos and then her team would edit and produce the videos and post them onto his social media channels. Danny started getting business from the videos and decided he wanted to expand into posting videos on TikTok. In November 2021, Danny started posting videos on TikTok. It didn’t take long before he was actually getting business from his videos. In 2022, Ginger suggested Danny share what he had learned about creating mortgage TikTok videos in a book and that is how this book came about. At the end of this book you will find a list of various mortgage and real estate topics that you can make videos about on TikTok. Have fun! Be sure to join the Mortgage Influencers group to gain more knowledge about creating influencer content.

About the Authors

Danny Ruiz

Danny Ruiz is a loan originator in the mortgage industry. In 2005 while completing his bachelor’s degree at the University of Puerto Rico he got started in the mortgage industry as a mortgage representative. He was 20 years old at the time. His job was to hand out promotional flyers and create a list of possible interested prospects.  Since then, he has helped hundreds of families buy and refinance homes.

Danny’s primary focus has always been in the Hispanic market. He has been recognized by NAHREP, the National Association of Hispanic Real Estate Professionals, as One of the Top Loan Originators in the Southeast Region of the United States.  Danny’s superpower is creating content around mortgage topics and spreading the word through video on a consistent basis, with different twists. At the beginning it was difficult because he felt he was going out of his comfort zone but once he started seeing how many connections, he was building with Real Estate Agents and direct consumers he became even more motivated to create better more polished content. Danny started finding more ways to off er valuable content to build his business based on education and trust. This is what he wants you to learn. Everyone is capable and you are already doing it. You are just not recording it. So, hit record! You can connect with Danny at:


Ginger Bell 

Ginger Bell is a six times Best-Selling Author, Emmy and Telly Award Winning Producer and Founder and CEO of Edumarketing, a full-service marketing agency and video production company. 

In 2020, Ginger, like so many of us, had her world change overnight. The pandemic grounded her from traveling, training, speaking and inspiring audiences in the mortgage and real estate industry. That didn’t stop her though. Instead, she created focus groups and discovered what loan originators needed to create videos to connect with their customers and business partners. One thing she found was that professionals needed help producing ideas for their videos, so she wrote the Mortgage Video Planner.  The Mortgage Video Planner provides one weekly video prompt and an outline to help formulate your thoughts. It’s pretty simple: pick a topic, write out your notes and record your video. The Mortgage Video Planner continues to provide guidance for many mortgage professionals. Over the years, Ginger found that loan originators wanted to focus on additional topics like the VA Home Loan. That is why she partnered with VA Home Loan specialist, Marshall Sparkman, CEO of Sparkman Lending to write the VA Loan Video Planner.

Theoni Rapo

Theoni Rapo is a 26 year old mortgage banker who got into the industry during college. She saw first hand the lack of education given to students about financial literacy and the home buying purchase, so she went on a mission to educate her peers. One thing led to another and Theoni has built a business and a community around educating Gen Z and others on the importance of knowing the process of buying a home and financial literacy as a whole! You can connect with Theoni at:

What Makes Edumarketing Effective?

We developed a process to identify what your customers want to know about you, your products, services and what’s important to them.  From there, we came up with a system to create a long-term plan that allows you to develop topics, headlines and content that educate rather than market.

That's why we call it EDUMARKETING.