Be Seen, Be Heard, Be Trusted: The Role of Video in Modern Insurance Marketing

There’s no question—insurance is a relationship business. But here’s the challenge: in 2025, relationships often begin before the first phone call. In fact, most people will search your name or agency online before they ever reach out.

What will they find?

A static headshot and some text? Or something more personal and engaging?

That’s where video comes in.

Video has become one of the most effective ways to build trust at scale. Instead of explaining the same coverage options again and again, you can create short, clear videos that speak to your clients’ most common questions. More than just saving you time, this kind of content gives your audience a chance to see who you are, hear how you speak, and connect with your personality.

And that connection builds confidence—long before you’ve even met.

What holds many brokers back is the idea that video has to be perfect. But the truth is, it just needs to be helpful. A one-minute video answering, “Do I need uninsured motorist coverage?” can be far more powerful than a long sales pitch. When clients feel educated and informed, they’re more likely to trust you… and more likely to work with you.

Video also helps extend your reach. It works across your website, social media, and even in client follow-ups. You can record once, and let it work for you over and over again.

If you're thinking about integrating video into your strategy, start simple:

• Pick three common questions clients ask.
• Record short, honest answers.
• Post them where people can find them—your website, LinkedIn, or even a YouTube channel.
  
  

The key is consistency—not perfection. And when you’re ready to take it further, having the right support makes it easier to scale and stay professional.