If you’ve ever found yourself answering the same insurance question three times in a day, you’re not alone. Every broker has a handful of client questions that come up again and again—about coverage, premiums, deductibles, and everything in between.

At first, it might feel repetitive. But here’s the opportunity: those questions are exactly what your audience wants to know.

When you take those frequently asked questions and turn them into content—whether that’s a blog post, a short video, or a page on your website—you’re not just saving time. You’re building a reputation as someone who educates, not just sells.

And that distinction matters.

Today’s clients are doing more research than ever before. They're Googling their questions. They're browsing your site. They’re checking out your social media. The more value you provide upfront, the more likely they are to trust you when it’s time to buy.

So how do you start? It’s simple:

• Write down the top 5–10 questions you hear from pr...