National Homeownership Month!

Uncategorized Jun 08, 2022

June 8th

June is National Homeownership Month

Here are some ideas on how you can celebrate Homeownership Month:

Host a Community Homeownership Forum

Organize a housing forum (in person or virtually) to provide an opportunity for public and industry leaders to examine and discuss the state of the housing situation in your community. Ask experts such as a mortgage banker, an economist from the local college, and a realtor to speak. Invite the media and the public to attend.

Contact Your Local Chamber of Commerce

Let your local Chamber know that it is National Homeownership Month and offer to host a webinar or event talking about homeownership in your community. You could write an article for their newsletter or find out how else you can help them talk about the importance of homeownership.

Interview a State or Congressional Member

Contact your state representatives and ask if you can sit down and do a video interview with them talking about the state of the housing industry in your...

Continue Reading...

June is Homeownership Month!

Uncategorized Jun 01, 2022

June 1st

June is National Homeownership Month

National Homeownership Week began in 1995, which was a strategy of the administration under President Bill Clinton to increase homeownership across America.

In 2002, President George W. Bush expanded the period of observance from a week to the entire month of June.

We’ve created several Social Media Videos and Graphics that you can download and share with your network. Go to www.JuneHomeOwnershipMonth.com and register to get all the social media graphics.

Let’s celebrate Homeownership!

Ginger Bell

CEO & Founder, Edumarketing

PS: Whenever you’re ready, here are 3 ways we can help you create more videos to connect with your borrowers and partners.

1. Book Your Complimentary Strategy Call to learn how to create more videos that will bring you more business - schedule a call here.

2. Subscribe to our YouTube channel to learn more about creating videos - listen here.

3. Join Us in Our Facebook...

Continue Reading...

Weekly Tips to Keep You on Top of Your Video Game

Uncategorized May 25, 2022

Know Your Audience!

You can’t create knockout videos without first making a plan of what you are going to talk about. You can hire a professional video production team who comes in and shoots video and you can hire editors who will edit and produce your videos, but most video production staff do not have the industry expertise to help you create your content. Taking the time to plan your videos will not only save you time, but money, too.

Let’s begin with tip number one:

Figure Out Your Audience

We offer a lot of different products in the mortgage industry and you cannot make a video about everything, so knowing who you are targeting as your audience is critical. We have first-time homebuyers, investors, veterans and retirees. There are those who want to refinance a home and those who want to buy a home. You can create content for consumers or real estate agents. Don’t ever fall into the trap of assuming that all consumers want to see the same content. They...

Continue Reading...

Client Spotlight On: Kristin Graham

Uncategorized May 18, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Kristin Graham with Caliber Home Loans.

Click HERE to subscribe to Kristin's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Continue Reading...

Weekly Tips to Keep You on Top of Your Video Game

Uncategorized May 11, 2022

3 WAYS TO STAND OUT IN THIS MARKET

If you’re looking for ways to stand out in your local market,  we’ve got three tips that will help you outshine your competitors. The mortgage industry is full of lenders who similar loan programs, products, and interest rates—so offering a unique value proposition is important. There are several ways for you to stand out above your competition with little effort and in this article, we share three tips to standing out! 

 

Tip 1: Create a Strong Personal Brand

One of the best things you can do to stand out is to create a strong personal brand for yourself.    The more personal you get; the more people will connect with you and your services. We’re inundated with content in our inbox, in our feeds, and even our text messages, but what gets people’s attention is content that makes them feel that they are connected with a person, not a mortgage company.

Branding for the mortgage industry...

Continue Reading...

Client Spotlight On: Jeff Garber

Uncategorized May 04, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Jeff Garber with Jeff Garber Mortgage.

Click HERE to subscribe to Jeff's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Continue Reading...

BombBomb Podcast with Ginger Bell

Edumarketing: More Teaching, Less Selling

Click HERE to listen to the podcast

Nobody wants to be sold to, but nearly all of us are open to learning something helpful.

To create a customer journey that drives revenue and fosters advocacy and loyalty, brands need to understand what prospective customers and current customers want to know from the beginning — and through expert education, teach them what they want to learn.

What can your prospects and customers learn from your content? How can you help them? And how can you strategically connect that education to your bottom line? That’s edumarketing.

Continue Reading...

Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Apr 27, 2022
 

Homebot has added a new feature for you to upload personalized videos into your dashboard. We’ve been helping our clients record their videos to upload into Homebot and thought we’d share the list of videos and how to upload your videos. Have fun! Remember, the more your clients see you, the more they know you!

Below is a list of the Homebot Videos you can make as well as some examples.

1. Homeowner Intro

https://youtu.be/v54dsz8TOPs

2. Intro to Refi

https://youtu.be/VsSC2CWq_gE

3. New Home

https://youtu.be/WYe8lsbaKHg

4. Buyer Intro

https://youtu.be/czURquEE94s

5. Prequalification

https://youtu.be/2S_gyG4B3Aw

6. Should You Sell

https://youtu.be/ViDOQS6q8dQ

7. AVM Alert - High Demand Market

8. Your Market - In High Demand

https://youtu.be/7IR2K2yJzUo

9. Rent and Buy Another

https://youtu.be/RKtA4CnrFcw

10. Sell & Pocket the Cash

11. Investment Property

https://youtu.be/_N-CqZC9fDw

12. Your Market - Balanced

13. Your Market - Cool

Ginger Bell

CEO & Founder,...

Continue Reading...

Client Spotlight On: Chris Carr

Uncategorized Apr 20, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Chris Carr with Freedom Home Loans.

Chris's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Continue Reading...

Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Apr 13, 2022
 

We’ve been making it easy to record mortgage videos with our weekly scripts for the past few years. It has been a great joy to see originators who were terrified to create a video be able to record weekly videos.

In this week's tip, we share a video on how to download scripts from our Edumarketing Toolbox and upload them into a teleprompter app on your phone.

We also have links to the teleprompter apps on our website at www.edumarketing.com/equipment

Ginger Bell

CEO & Founder, Edumarketing

PS: Whenever you’re ready, here are 3 ways we can help you create more videos to connect with your borrowers and partners.

1. Book Your Complimentary Strategy Call to learn how to create more videos that will bring you more business - schedule a call here.

2. Subscribe to our YouTube channel to learn more about creating videos - listen here.

3. Join Us in Our Facebook Group, “Mortgage Video Mastermind” to learn from other industry leaders and other...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.