Weekly Tips to Keep You On Top of Your Video Game

Uncategorized Sep 14, 2022

BUILDING A PERSONAL BRAND

We talk about personal branding strategies regularly in this space. But every once in a while, it's a good idea to remind ourselves why we're working so hard to build a strong brand.

Below are some of the primary benefits of a powerful personal brand:

INSTANT CREDIBILITY

If you're a mortgage professional, for instance, the last thing you want to do every time you come in contact with a potential client is to convince them of your expertise.

If you've built your personal brand right, you'll be seen as an expert before you even meet.

Your website, your staff, your marketing materials, your YouTube, your social media, your videos... everything works together to position you as the expert in your area of practice—so by the time you meet a client in person, your expert status is unquestioned. This is also important when it comes to referrals, other professionals don't want to refer their clients to anyone but the best. A strong personal brand makes it...

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Client Spotlight On: Mike Smith

Uncategorized Sep 07, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from Mike Smith with Homestar.

Click HERE to Subscribe to Mike's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

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Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Aug 31, 2022

DON’T RECORD YOUR LETTERS BACKWARDS IN YOUR VIDEOS

Have you ever recorded a video with your phone and realized that the letters in your background are backwards? Want to know how to make your letters look the right way when you are recording on your phone?

Watch this video to find out: https://youtu.be/6Q4y0mTP_RY

Want to do more videos? Struggling with how to record, edit and produce your videos? We can Help! Our Virtual Video Producer allows you to shoot your video and then let us take over from there. You shoot the video, we make it awesome! If you’d like help with your video, connect with us at www.edumarketing.com.

Click HERE to schedule a meeting.

Ginger Bell

CEO & Founder, Edumarketing

PS: Whenever you’re ready, here are 3 ways we can help you create more videos to connect with your borrowers and partners.

1. Book Your Complimentary Strategy Call to learn how to create more videos that will bring you more business - schedule a...

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Client Spotlight On: Clay Selland

Uncategorized Aug 24, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from Clay Selland with Signet Mortgage.

Click HERE to Subscribe to Clay's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

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Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Aug 17, 2022

NEWS JACKING - HOW TO USE REAL ESTATE AND MORTGAGE NEWS AND MAKE A VIDEO

Are you looking for a marketing idea to make you stand out?  Make a video about something that is being talked about in the news: https://youtu.be/tcqodw6Qe-A

There is a lot in the news these days about the real estate market, interest rates and how housing prices are increasing.  So, why not put yourself in the middle of the conversation and make a video about a hot news topic.  We call it News Jacking and, in this video, I share three ideas for you to go make a video about today.  

Why Raising Interest Rates Slows Down Inflation

https://ginger.wiki/37kwO3H  

Pro’s and Con’s of Waiting Out This Hot Market

https://ginger.wiki/3uSukT1

What’s Happening in Your Local Market

https://ginger.wiki/3KWv9jh  

We can help you stand out!  We’ve helped hundreds of mortgage professionals with their marketing, branding, and video production. ...

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Client Spotlight On: Mark Teran

Uncategorized Aug 10, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Mark Teran with American Pacific Mortgage.

Click HERE to Subscribe to Mark's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

 

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Client Spotlight On: Brad Hamblen

Uncategorized Jul 27, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this week's spotlight video from Brad Hamblen with Cardinal Financial Limited Partnership.

Click HERE to Subscribe to Brad's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

 

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Weekly Tips to Keep You on Top of Your Video Game

Uncategorized Jul 20, 2022

Video is expected to represent 82% of all web traffic.

Think about that… 82% of ALL web traffic will be to-and-from video. Add to that the statistic that says 90% of all consumers say “video” played a part in their buying decision and it should be clear that adopting or expanding a video strategy should be important for any business operating today.

But what if you think your business, “…isn’t right,” for video? Or maybe you believe video will be too expensive to do well?

Nearly every business can use some form of video to help grow the business and it can be done easily and inexpensively, too!

Below are seven different types of videos that businesses can use to expand and grow:

One: Sales/Promo Video

This is the most common type of video people think about when they think about business videos. Basically, this is a “commercial” — between 30 and 90 seconds — that “sells” a product or service. These...

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Client Spotlight On: Michele Poulin

Uncategorized Jul 13, 2022
 

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Michele Poulin with Homestar Financial Corporation.

Click HERE to Subscribe to Michele's YouTube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

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Weekly Tips to Keep You on Top of Your Video Game!

Uncategorized Jul 06, 2022

You Are Your BRAND!

Branding is a very common element of a marketing campaign and has been for many years. We all recognize the power of international brands like Nike, Coca-Cola, and Apple. Personal branding, on the other hand, is a little bit less well-understood.

Rather than focusing on a business, personal branding seeks to help an individual build a powerful brand. Think Tony Robbins or Oprah. That brand can stand for anything, though for most business owners credibility and expertise are significant components.

From time to time, I am asked why personal branding is so valuable--why a business owner should focus on their personal brand instead of simply their company brand.

Below are three important answers to this question:

People buy people. When it comes to choosing a business to purchase from, consumers have consistently demonstrated that they prefer to do business with others that they know and trust. Where a company can sometimes seem "faceless" or anonymous, an...

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