There’s no question—insurance is a relationship business. But here’s the challenge: in 2025, relationships often begin before the first phone call. In fact, most people will search your name or agency online before they ever reach out.

What will they find?

A static headshot and some text? Or something more personal and engaging?

That’s where video comes in.

Video has become one of the most effective ways to build trust at scale. Instead of explaining the same coverage options again and again, you can create short, clear videos that speak to your clients’ most common questions. More than just saving you time, this kind of content gives your audience a chance to see who you are, hear how you speak, and connect with your personality.

And that connection builds confidence—long before you’ve even met.

What holds many brokers back is the idea that video has to be perfect. But the truth is, it just needs to be helpful. A one-minute video answering, “Do I need uninsured motorist coverage...