Last week, we shared how to start streaming on Facebook Live and this week we are sharing how to grow your audience. Facebook live is an easy way to educate your real estate agents and borrowers.

Unless you’re the spontaneous type and plan to go live right away, you’ll need to promote your livestream ahead of time. Advertising your upcoming livestream ensures that you’ll have an audience ready to interact with you the moment you go live.

Our three tips can help you grow viewership long before you’re live on Facebook:

1. Tag Friends, Family, Partners, and Other Brands

Generate excitement about your upcoming livestream by tagging people you think would enjoy the content. Tag friends and family and ask them to share the post with their network. Or tag your business partners and brands you’ve done business with too. Just make sure you are providing value to that audience and you aren’t “that guy” on Facebook who “keeps tagging me in really irrelevant posts that I have no interest in.” ...

Going live on Facebook is similar to hosting a party, except it is virtual.

You wouldn’t throw a party without cleaning up, organizing tables and chairs, or buying snacks and drinks. Setting up a Facebook Livestream is like being a good party host—it’s all about the details.

But, before you get to the details, you have to choose the party’s theme. Or, in this case, the topic you plan to livestream about.

I'll be doing a webinar later this month on September 16th sharing how to do Facebook live events. Click HERE to register for this free webinar.

Common Facebook Live topics include:

• Q&A sessions
• Interview series
• Industry news
• Behind-the-scenes looks
• Topics requested by your audience
• Whatever you want to talk about

Once you’ve decided on a topic, you can begin to plan out all the details like the livestream date and time and what equipment you’ll need.

Follow these instructions to go live immediately or schedule a livestream for a future date.

1. Get Started. If using a
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